Presented By:

VIVEK CHAVA
231173

Introduction
Asian Paints was established in 1942 by
Champaklal H. Choksi, Chimanlal N.
Choksi, Suryakant C. Dani and Arvind R.
Vakil under the name Asian Oil and
Paints Company.
It is now Indias largest paint company
and Asias third largest paint company
with a revenue of $101 Billlion.
The group has an enviable reputation in
the corporate world for professionalism,
fast track growth and building

International Operations
Asian paint operates in 17
countries and has 29 paint
manufacturing facilities in the
world servicing consumers in over
65 countries.
Besides Asian Paints, the group
operates around the world through
its subsidaries
Berger International Ltd
Apco Coatings
SCIB Paints

Marketing Manager Role

Day to day range of tasks:
Writing marketing and promotional
briefs.
Giving presentations.
Briefing agencies and other
departments.
Monitoring a campaign's progress.
Compiling marketing strategies.