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5 Employee Engagement Strategies

From Best Places to Work Winners

Confidential and Proprietary Glassdoor, Inc. 2008-2014

#Glassdoor

Webinar Tips for Attendees

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Confidential and Proprietary Glassdoor, Inc. 2008-2014

#Glassdoor

Featured Speaker

Lisa Holden
Employer Engagement Manager at Glassdoor
Lisa.Holden@Glassdoor.com

Confidential and Proprietary Glassdoor, Inc. 2008-2014

#Glassdoor

Why Employee Engagement Matters

Happier, more content employees do better work and

increase productivity at your organization.

Confidential and Proprietary Glassdoor, Inc. 2008-2014

#Glassdoor

Why Employee Engagement Matters

Opower Response
Dec 8, 2014 Employer Brand Manager

Thanks for the review and diving into our company culture. Its nice to hear you
are feeling this way and you are right about the conference rooms! Good
thing were heading to a much larger office space in May. Less

69%

of Glassdoor members agree their

perception of a company improves after
seeing an employer respond to a review

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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5 Employment Engagement Strategies

Confidential and Proprietary Glassdoor, Inc. 2008-2014

#Glassdoor

Strategy #1

Share the Vision

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #1: Share the Vision

84%

of highly engaged employees believe they

can positively impact the quality of their
organizations products, compared with only
31% of the disengaged

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Case Study: CARFAX

#34

on Glassdoors 2015 Best Small and

Medium Companies to Work for List

Ensures that every contributor at the company

shares in the companys overall vision

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Case Study: CARFAX

#34

on Glassdoors 2015 Best Small and

Medium Companies to Work for List

CARFAX boasts a group of highly trained players,

all with clear roles and responsibilities

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Action Plan
Include:
CEO Q&A

Company Success Metrics

Roadmap to Getting There

Company-Wide Huddles
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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96%
of job seekers

say that its important to

work for a company that
embraces transparency

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #2

Solicit Feedback
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #2: Solicit Feedback

68%
of consumers

trust reviews more when they

see both good and bad reviews
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Case Study: Intacct

#4

on Glassdoors 2015 Best Small and

Medium Companies to Work for List

Leverages employee feedback to help them

refine this strategy as they continue to grow

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Action Plan

Let Voices Be Heard

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Checklist for Encouraging Employee Feedback

Get recruiters to include a Check us out on Glassdoor!
badge with their email signatures
Ask new hires to submit reviews after their onboarding
Send company-wide emails encouraging employees
to offer feedback
Place signs and stickers around the office,
encouraging employees to let their voice
be heard
Communicate during team meetings that
you would like to hear from employees

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #3

Listen to Employees
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #3: Listen to Employees

86%

of Best Place to Work winning

companies use Glassdoor reviews
to keep a real-time pulse on their
companys culture

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Case Study: Zerve

#37

on Glassdoors 2015 Best Small and

Medium Companies to Work for List

Proud that their employee reviews come from

every team and every level of experience
within the company

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Action Plan

Identify Key Trends

Based on Employee Feedback
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Glassdoor Insights for Quick Assessment

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #4

Respond to Feedback
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #4: Respond to Feedback

55%

of Best Places to Work winning

companies said that they respond
to reviews on Glassdoor.

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Case Study: Opower

#25

on Glassdoors 2015 Best Small and

Medium Companies to Work for List

On average, Opower responds to more than

90% of reviews, both negative and positive

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Action Plan: Embrace. Share. Summarize.

3 Steps to Make Your Company Stronger:

Embrace Transparency

Share What Makes

You Unique

Get Executive Support

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #5

Invest in Employees
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Strategy #5: Invest in Employees

Increasing employee engagement investments by 10% can

increase profits by $2,400

per employee, per year
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Case Study: MediaMath

#12

on Glassdoors 2015 Best Small and

Medium Companies to Work for List

Invests much time and resources into

onboarding and training programs to meet
the needs of a growing global employee base

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Action Plan: Promote From Within

Companies with engaged employees,

outperform
those without engage employees by

202%

Confidential and Proprietary Glassdoor, Inc. 2008-2014

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3 Ways to Invest in Your Employees

Promote From Within

Give Out Company Stock

to Employees

Invest in Onboarding and

Training Programs
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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How Are Best Place to

Work Winners Selected?
Using employee feedback of course!
Combined with Glassdoors proprietary algorithm that looks at:

Quality of Reviews

Quantity of Reviews

Consistency of Reviews
Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Confidential and Proprietary Glassdoor, Inc. 2008-2014

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Questions?
Lisa Holden
Lisa.Holden@Glassdoor.com

Confidential and Proprietary Glassdoor, Inc. 2008-2014

#Glassdoor