Professional Documents
Culture Documents
4. Develop analogies.
5. Try to look at the opposite of the present
view.
6. Develop a positive, I can do, possibility
thinking frame of mind.
Sources of new ideas in cos.
a. Customers
b. Distribution
c. Employees
d. Competitors
e. Sales team
f. Top management
(4).Business Analysis
Estimating Costs, Potential sales
and Profit.
(8). Commercialization
Decide on
Timing
Target Segments
Geographic description
Marketing plan including strategies in
place.
Innovators
Early adopters
Early majority
Late majority
Laggards.