The importance of donor visibility in the project co

Conference
VISIBILITY OF EU ACTIVITIES AND PROJECTS
ebruary 2013., TheAssembly of AP Vojvodina, Novi Sad
Prepared by
dr.sc. Hugo A.M. van VEGHEL
TARA International Consulting, Novi Sad

Visibility is important for donors and partners.

The donor wants it's contribution to be noticed
by the international, national community and
beneficiaries.
The partner is interested in satisfying the donor
to ensure future funding.

The issue of visibility is also a

question of transparency, where
the local partners and
stakeholders of the projects
have a right to be informed
about the funding sources which
make the projects possible.

The main objective of visibility activities is the

communication of positive results of the
partnership.

In addition to
inputs, visibility activities should focus on
outputs and the
impact of the actions results

Objectives:
Ensure that the beneficiary population is aware of the
roles of the partner and of the donor in the activity.
Raise awareness of how the donor and the partner
work together to support the funded sector
(education, relief, healthetc.)

Tools
for
visibility
communication activities:

Audiovisual
productions,
Press
releases, Press conferences, Press
visits,
Leaflets,
brochures
and
newsletters,
Web
sites,
Display
panels,
Commemorative
plaques,
Banners, Promotional items, Public
events and visits, Photographs, and
Information campaigns.

Audio-visual material may be appropriate,

but can be expensive to produce, so should
only be prepared when there is a realistic
chance of it being distributed by
the media. art. 4.2.12.
Youtube, social media ... Is not just an
option it is an opportunity

But there are some rules .....

Basicvisibilityis a contractual obligation

COMMUNICATION AND VISIBILITY MANUAL
for European Union External Actions
http://ec.europa.eu/europeaid/work/visibilit
y/documents/communication_and_visibility_
manual_en.pdf

THE Manual
Mainly covers the written andvisual identity
of the EU.
It sets outrequirementsandguidelines(also
for visibility strategies)

Containscompulsory requirements for all

contractors and implementing partners

2 other
examples ..........

The Bank will make every effort to ensure that

publications, training, programmes, seminars or
symposia financed under the AHI Facility or its Trust
Funds, and all press releases or other information
materials issued by the Bank with respect to the
AHI Facility or its Trust Funds, shall clearly indicate
that the activities in question have received
funding from various donors. A common logo will
be developed that includes the flags or logos of all
donors to AHI Facility or its Trust Funds.

SWEDEN

The budget ...

The communication budget should be

sufficient
to have a real impact, and reflect the size, and,
consequently, the likely impact of the action.
The precise budget allocated to communication
should be agreed with the Commission on the
basis of contextual and project-related factors.
(art 2.3.2)

Minimum

Maximum

What is important?
Donors want visibility.
YOU can and should be part of that action.
- It shows who you are
- It shows that you care
- It shows that you can do it
- It should show that you can do it well
- It will show that you are able to do more.

The donor is important, but so are YOU

TARA International Consulting, Novi Sad

Written projects : > 60 Milj. Euro
Managed, co-managed projects : > 70 Milj. Euro
Researches, studies, projects for national and international
institutions and universities (Tempus, FP, ...)
Evaluations: programmes and projects for international and
national clients
Trainings and lectures for international and national universities
on PPP, PCM and Technology Transfer (with accreditation)
Close to business development

TARA International Consulting, Novi Sad

Helping you to reach your goals

we cannot change the winds but
we can adjust your sails.

Contact: info@taraic.eu
www.taraic.eu