NON VERBAL

COMMUNICATION
GROUP # _____03________

COMMUNICATION

DEFINITION

Communication is Latin
wordcommnicre, meaning "to share.
It is the process of sending and
receiving messages.
It enables the human to share
knowledge, attitude and skills.
There is no progress without
communication.
Human Relation is impossible without
communication.

TYPES OF COMMUNICATION

Verbal
Non-Verbal

NON-VERBAL COMMUNICATION

DEFINITION
Nonverbal Communication: a system of
symbolic behaviors that includes all
forms of communication except words.
Example: body language
The most important thing in
communication is to hear what isnt
being said.- Peter F. Drucker
Austrian writer and editor
Communication without use of spoken
words.

RESEARCH ON COMMUNICATION

Research says that only 5% effect is

produced by the spoken word, 45% by
tone and other element of sound and
50% by body language.
Graphical Representation

spoken word 5%
Tone 45%
body language 50%

INTERPRETING NON-VERBAL
COMMUNICATIONS

7% Verbal
38% Way words are said
55% Facial expressions

NON-VERBAL COMMUNICATION
INCLUDES

Facial Expression
Gesture
Posture
Movement
Smell and Touch
Voice and Sound
Clothing
Time
Space
Silence, etc.

NON-VERBAL COMMUNICATION
THROUGH ARTIFACTS

Clothing
Jewelry
Perfume
Beauty Aids

FACIAL EXPRESSION

DEFINITION

Facial expressions are dynamic features

which communicate the speakers attitude,
emotions, intentions, and so on.
Thefeelingsexpressedonaperson'sface
During oral communication, facial
expressions change continually.
The face is capable of conveying 250,000
expressions (Birdwhistle, 1970)
Food servers who smile more often earn
increased tips (Heslin & Patterson, 1982)
Studies conducted on students caught
cheating found that students who smiled
were treated with more leniency (LaFrance
& Hecht, 1995)

EXAMPLES FOR FACIAL

EXPRESSIONS
Basic Facial expressions include:

Happiness
Sadness
Anger
Surprise
Disgust
Fear
Confusion
Excitement
Desire

GESTURE

DEFINITION

A movement of a body (especially hands

and arm) that shows and emphasize an
idea or a feeling.
Gestures are woven into the fabric of our
daily life.
Meaning of gesture can be very different
across the cultures and regions.
Gesture is deliberate act with a purpose.
We use gestures to take the place of
words, or help us to increase
understanding of what is being said

EXAMPLES OF GESTURES

Gesture:Brisk, erect walk

Meaning:Confidence
Gesture:Arms crossed on chest
Meaning:Defensiveness

Gesture:Hand to cheek
Meaning:Evaluation, thinking
Gesture:Rubbing the eye
Meaning:Doubt, disbelief
Gesture:Biting nails
Meaning:Insecurity, nervousness

POSTURE

DEFINITION WITH EXAMPLES

Postureis the way you position your

body or arrange your limbs.
It is an affected and unnatural attitude.

EXAMPLES

Stress

Confident

Face palm

MOVEMENT

DEFINITION

Body movement is an important part of

successful communication.
It reinforces, emphasizes and clarifies
verbally expressed ideas.

SMELL

DEFINITION

Various odors and fragrances sometime

convey the emotions of the sender and
sometime effect the reactions of
receiver. Specially when, if the receiver
is sensitive to scents.

EXAMPLES

If someone wore a little bit perfume

before going for any occasion, a good
message will convey to everyone whom
he meet.
If someone feel odor of sweats from
other, it convey a message that he/she
haven't bath for long time.

TOUCH

DEFINITION

Touching people can friendship, love,

approval, hatred, anger or other feelings.

EXAMPLES

professional (a
handshake)
congratulatory (highfive)
threatening (a push).

THE POWER OF TOUCH:

A (1997) study found that strangers that

were touched were more likely to return
change left in a phone booth(Klienke)
A (1992) study found that food servers
who used touch received larger tips
(Hornick)
Library study (1976) found that students
who were slightly touched by clerk
while checking out library books
evaluated the library much more
favorably than those who were not
touched.

VOICE AND SOUND

Your voice quality and the extra sound you

make while speaking are also a part of
non-verbal communication called
paralanguage.
It includes Volume, Rate, Articulation,
Pitch and other sound you may make.
Such as throat cleaning and sighing.

EXAMPLE

The words You did a

great job on this project!
could be a compliment but
if the tone of voice is
sarcastic and said in the
context of criticism the
true meaning is anger.

HOW TIME, SPACE AND SILENCE

COMMUNICATE

TIME

DEFINITION
How is time used to communicate?

What does it mean to you when

someone is always late?
A study conducted by Burgoon (1989)
found that people who arrive 15 minutes
late are considered dynamic, but much
less competent, composed and sociable
than those that arrive on time

SPACE

Different cultures have different

comfort levels of distance
As children grow older and become
less dependent on parents they
require more space
Men tend to take up more space
than women
Example: When you go to the movies
with someone of the opposite gender
who usually gets the armrest?

SILENCE

DEFINITION

Silence means absence of sound or

noise.
Silence is a very effective
communication tool.
Communication is simply about
conveying a message, and sometimes
silence can do that better than any
words.
Things such as anger, exhaustion,
discomfort and so many more can be
translated just by silence.

When someone talk too much it happens

the key points will be missed.
Silence forces us to shut up and deliver
our message in fewer words, because
fewer words can result in a clearer,
stronger message.
Keeping our tongue quiet give an
opportunity to listen to our partner.

PHYSICAL APPEARANCE

More attractive people are judged to be

happier, more intelligent, friendlier,
stronger, and kinder and are thought to
have better personalities, better jobs,
and greater marital competence (Knapp,
1992)
Attractive people get more dates, higher
grades, higher tips, and lighter court
sentences than unattractive people
(Dunn, 2000)

ANY QUESTION..?