Lean Thinking

Week 2

Agenda

5:30
5:40
6:00
6:45
7:25

Team Stand Up
Lean Thinking
Activity: Brainstorming
Activity: Market Research
Review

Objectives

Introduce Lean Thinking Model

Exposure to Market Research
Techniques

Review Stand Up

Called Stand Up because you

stand up during the meeting everyone!
A Stand Up starts every session
with teams (in person or virtual)
Timeboxed meeting (ends on time)

Lean Thinking

Speaker Name:
Title
Credentials

Why do Startups
Fail?
The vast majority of
startups fail NOT because
they could not build a
great product or
technology, but because
no one wanted the
product!
Steve Blank

What is Lean Thinking?

A combination of the Lean Startup
Model and Design Thinking, two
strategies of approaching product
design and development.

Lean
Lean refers to a set of
methodologies that expose
the relationship between
what you think about a
product and what is true
about that product

Why Lean?
Why is it important to
apply Lean Thinking to this
program?

Feedback Loop

Lean Thinking

Lean Doing

Testing our assumptions about

everything: the user/customer, the
problems, the needs
Speaking to real customers as much as
possible
(moms and friends don't count unless
they are your customer)
Learning as much as we can about our
market and our business quickly
Making consistent, incremental steps
toward launching our business with an
Courtesy:
Launchbit - Launch
your Startup
iterative
approach

Applying Lean Thinking

Brainstorm Science Education

problem
Hypothesize a solution to the
problem
Test what you think is true about the
problem and solution by talking to
potential users
Validate every aspect - problem,
solution, product, market
Find and validate a viable business

Enter Lean

Test the Assumptions about

User Problem Solution

Who is the user/customer?

What is their problem or unmet
need?
What is solution?

Activity: Brainstorming
Set a clear goal
Timebox session
Appoint a person to record ideas

Scribe
Rules of Engagement:

Write down main ideas

Piggy-back ideas
NO criticism of any idea
DO NOT evaluate an idea

Brainstorming

Find the Brainstorming

tab in your teams
Technovation
Workspace on Google
Docs

Get Ready to Research

Group the ideas by

subject/topics
Write a problem statement
Brainstorm possible solutions
to the problem statement
(record in Workspace)

Problem / Solution

Find the Problem/Solution

tab in your teams
Technovation Workspace
on Google Docs

Market Research
Think of:
People who might have this
problem
Online communities that would be
interested in a solution to the
problem
Other solutions designed to solve
the problem (may or may not be
software)
Companies that sell other stuff to

Market Research

Find the Market

Research tab in your
teams Technovation
Workspace on Google
Docs

Reminder:
Weekly Reflections

What did your team like about this

week?
What challenges did your team
have this week?
Anything else your team would
like to share?

Technovation Challenge
Google Group

Share with us on
Twitter & Facebook
Tweet us: @_technovation_
#technovation
Like us on Facebook:
Technovation Challenge

Ongoing Offsite
Activities

Learn App Inventor

Continue to do market research