Going Green

Is this the future in hospitality ?

BA ( Hons ) Hospitality Management

Contemporary Issues
 Learning Outcomes
 Climate change in general (video)
 Definition
 Why hospitality have to go green
 The past, present, future
 Understand different approaches and theories
 How to go green
 Feedback on questionnaires
 Class exercise
 Recommendation/Conclusion
 Questions
 bibliography
 GOING GREEN
Definition :
Adopting practices that reduce the overall
impact on the environment.
Introduction Video

activerain.com/931587/Green-Real-Estate-Glossary
THE PAST/PRESENT/FUTURE!!!!
Impact implication

Warmer temperatures(Mexico) Heat stress for tourist, cooling cost, infectious

diseases( swine flue)

Decreasing of snow(France) Lack of snow in winter sport destination,

increase of snow making cost, shorter winter
sport season, reduce of landscape.

Increasing storm( U.S.A ) Increase of insurance cost, loss of business

(tourist), risk of tourism facilities.

Increase of evaporation(Africa) Water shortages, completion over water

between other sectors,
Flood(Europe) Flood damage historic and cultural asset ,

Sea level rise( Indonesia) Loss of beach area, reduce attractiveness,

higher cost to protect waterfront, degradation
of diving destination

Forest fire(Greece) Loss of natural attraction, damage to tourism

 How?
 Reducing your energy usage
 Recycling
 Buying local products
 Remodelling or buying a home more energy

efficient
 Using less water
Packard and Reinhard (2007),
HOW DOES GOING GREEN HELP THE
ENVIRONMENT?

Save your Save the

health Earth

Save the Save

economy Money

It just
feels
good
 BAKER, C, 2007
 Why hotels going green?
 HOTELS will go green in order to ensure
brand loyalty.
 And pressure from the consumer in

providing a greener product.

 There is strong evidence that people are

changing due to the climate ;

Bickson (2007)
 Examples of 2 theories to support this
PESTEL & 5 FORCE ANALYSIS
PESTEL Analysis
PESTEL

Economics
Recession

Social Political
Attitudes of Gov’s
Consumer policy

Technology Environment
what we al
have in place Benefits
Benefits
Legislative
What can
be passed
PORTERS 5 FORCE ANALYSIS

Competi
tive
CAUSE OF THE ENVIRONMENT

This complex range of attitudes has been investigated in detail through ethical and
environmental segmentation of the UK population
 HOW TO GO GREEN ?
Physical and Operational
The physical aspect

 Building
 Design of Hotel
 Technology
 Lighting , Water, heating

Murray,Hart,Bickson (2007)
 HOW TO GO GREEN?
The operational aspect
- Train staff
- Create awareness
- Recycle
- Use sustainable products
- Choose local suppliers

◦ It seems that creating a totally green hotel is very costly for the
hospitality industry but for a long term investment is very
rewarding in terms of saving energy, the environment and money.

Bickson (2007)
 Few Recommendations
 Make discarded paper into scratch pads
 Reuse envelop/electronic letter
 Install recycle bins/ use motion sensor light switches
 Preventing overstocked/ choose green supplier
 Reuse packaging/ buy packaging that can be recycled
 Encourage employees to be involved
 Give guest choice about: changing their sheets/towels/shampoo...daily???
 Install low flow shower heads
 Recycling containers available to guests
 Give food waste to farmer
 Use cloth towel in kitchen
 Install cloth roll towels in rest rooms
 Donate used furniture/linen/equipment

Murray, c (2007) Lockwood, c,( 2007) ,Packard and Reinhard (2007)

LONDON HOTEL THAT HAVE GONE
GREEN

100

80

60
Int Brands
40 UK Brands

20 Sole Hotels

0
UK UK
HOTELS VENUES

Climate Change
 CLASS EXCERCISE
Buying Green or not Buying Green
Can you tell the difference in taste ?
EXERCISE RESULTS

Hotel Video
 CONCLUSION
Do you think hotels doing enough?????

 Installing recycle bins ??

 Installing low flow showers ??
 Fair-trade products??
 Re using packaging ??
 Give guest options of daily cleaning ??
 Low voltage lights ??
 Working with local farmers??
Any question???
 bibliography
 
 Packard, O. And Reinhart,f.(2007) Harvard and business review on green business strategy,
Harvard business school publishing corporation, USA, Boston
 Jayawardena, C, (2002), Tourism and hospitality education and training in the Caribbean. Google
book [online]. Available at: http://books.google.co.uk (accessed: 6 October 2009).
 Backer, c, (2007), climate change and tourism, green hotelier, issue 45, p 8-11
 Bickson,R,n., 2007, green hospitality and changing demand of the tourism industry, green
hotelier, 45, pp. 6-7
 Going green (2009) available at: http://livinggreen.weebly.com/index.html (accessed: 2009-10-
29.)
 define going green available at http://www.answer.yahoo.com/question/index?qid (accessed: 28)
2009-10-29.)
 Green activerain.com/931587/Green-Real-Estate-Glossary( accessed 2009-11-03)  
 Hotels find it time to go green ( 2009) available at:
http://www.globest.com/news/1104/insider/168931-1html( accessed 2009-11-02)
  
 Hospitality going green(2009) available at: Www. Hotelsnews.resources.com( accessed 2009-11-
02)
 Going green today, ( accessed 2009-11-04)www.fastupfront.com/.../going-green-today-a-
different-kind-of-environmental-impact/