1

Global Marketing
Scio- Cultural Environment
Countries that are marked must visit destinations in the world. 2

Individual countries

UK
RUSSIA
Canada Germany

USA Japan

Brazil
Australia
South Africa

New Zealand
Countries that made impact on the Global Market.

UK

Germany
Japan
USA

Australia
Countries Culture & Traditions. Untied stated of America

The United States is a federal union of fifty states .

Capital : Washington D.C

The United States is the largest importer of goods and third largest exporter.

 Getting in Line : Always get in line and wait your turn

 Social behavior- Personal space: You should not stand too close to
people when you talk to them. Americans people find this
uncomfortable.
 Eye contact: In public, and particularly on public transport, people avoid
making eye contact with strangers. Most people either read or look
towards the ground slightly rather than at peoples’ faces. People in
America find it uncomfortable if they feel as though someone is watching
them.
 ‘Ps and Qs’ - in the U.S. are often told to ‘mind their Ps and Qs’ P is for Please and Q is for Thank u.

 Women in the U.S. are seen as equal to men, and should be treated fairly. It is normal for men and
women to do an equal share of the household tasks and childcare.
 United Kingdom

The United Kingdom of Great Britain and Northern Ireland (commonly

known as the United Kingdom, the UK, or as Britain)   
Capital : London
The United Kingdom is a constitutional monarchy and unitary state consisting
of four countries: England, Northern Ireland, Scotland and Wales.

 Lucky to meet a black cat. Black Cats are featured on many good
luck greetings cards and birthday cards in England.
.
 English people are quite reserved when greeting one another. A greeting
can be a bright 'Hello' 'Hi' or 'Good morning', when you arrive at work or at
school.

 Do not ask a lady her age It is considered impolite to ask a lady her age
.
 Never eat off a knife when having a meal.

 If you drop a table knife expect a male visitor, if you drop a fork a female visitor.
 Germany
 Germany is a federal parliamentary republic of sixteen states. The capital and
largest city is Berlin.

Capital : Berlin

 German people value honesty, hard work, and order.

 They connect more easily with people who they consider to be skilled,
prompt, and intelligent..

 German men are still considered to be head of the household, even

though both the wife and husband work outside the home.

 German families tend to be small with only one or two children.

 It is impolite to cross your arm over people who are shaking hands, as well as chew gum
in
public. Talking while your hands are in your pockets is also impolite..
 Japan

Japan has the world's tenth-largest population, with about 128 million people.

Capital : Tokyo

 A major economic power, Japan has the world's second-largest

economy by nominal GDP and the third largest in purchasing power parity. It
is also the world's fourth largest exporter and sixth largest importer.

 It is considered disrespectful to stare into another person's eyes,

particularly those of a person who is senior to you because of age or
status. 
.
 . Do not give lilies, camellias or lotus blossoms as they are associated
with funerals. Do not give white flowers of any kind as they are
associated with funerals.

 Bowing is nothing less than an art form in Japan, respect pounded into children’s heads from the moment
they enter school. For tourists, a simple inclination of the head or an attempt at a bow at the waist will usually
suffice.

 There is no tipping in any situation in Japan – cabs, restaurants, personal care. To tip someone is actually a
little insulting; the services you’ve asked for are covered by the price given,
.
  The Commonwealth of Australia is a constitutional democracy based on Australia
a federal division of powers. The form of government used in Australia is a
constitutional monarchy with a parliamentary system of government.

Capital : Canberra

 Australia has six states —New South Wales, Queensland, South

Australia, Tasmania, Victoria, and Western Australia—and two major
mainland territories—the Northern Territory and the Australian Capital
Territory.
 As a student it is socially accepted to greet fellow students or
people the same age or younger than you by their first names..

 German people value honesty, hard work, and order.

 Bargaining is not generally used in Australia, except when purchasing large items such as a car or
furniture.
 It is customary to engage in direct eye contact with those who are talking to you, and when you are
talking to them. This is not disrespectful, but a sign of interest and sincerity. Australians will make direct
eye contact with everyone they come into contact with.

 It is polite to offer to assist with the washing up after a meal if eating at someone else’s house.
 References :

 www.stgiles-international.com.
 Wikipedia website.

Thank You  Readings in Books.

 Readings in Newspapers & Articles.

E-Mail: mahendra.raptor@gmail.com