Ariel Liquitabs: Scared

Stain
Albert Jonathan Anthony Hao Marcello
Herrera
12 -10 -2012

So powerful to remove
stains!

Background
Its a marketing line of laundry detergent
made by Procter & Gamble
First appeared on the UK market in 1967
and was the first detergent with stainremoving enzymes
Popular in 1970s because of the automatic
front-loading washing machines

Rhetorical Triangle
Logic
Stain is not a
living thing

If A is scared of
B B is more
powerful
The stain is
scared of
Liquitab

Rhetorical Triangle
Emotion
The stain is
scared
His fearful eye
sight lies on
the Liquitab

The Liquitab is
very powerful

Balance & Proportion

Big & White
background

The strong
whitewash
effect of
Liquitabs

Informal
Balance

Stain:
brown &
big
Liquitabs:
bright &
small

Movement
Fabric
Line

Stains
gaze

Ariel
Liquita
bs

Fabric
edges

Shadow

Clarity & Simplicity

Few Colors

3 Elements

Emphasis
Size

Position

Contrast

Credit
Advertising agency: Saatchi & Saatchi,
Bucharest, Romania

References
Ariel (laundry). (n.d.) Retrieveed December 12, 2012, from
Wikipedia: http://en.wikipedia.org/wiki/Ariel_(laundry)
Ariel Liquitabs Advert, Ad - Ariel Range - Video Clip . (n.d.).
Visit4ads - The place for UK TV Adverts . Retrieved December
10, 2012, from http://www.visit4ads.com/advert/ArielLiquitabs-Ariel-Range/5939
Ariel Liquitabs: Scared stain | Ads of the World. (n.d.). Ads of
the World | Creative Advertising Archive & Community.
Retrieved December 10, 2012, from
http://adsoftheworld.com/media/print/ariel_liquitabs_scared_st
ain
Cohen, D. (1988). Advertising. Boston: Scott, Foresman, and
Company

Thank You
GONE!!

Thank You