Jan Sathi

A one-stop solution for complete livestock

healthcare
Round-1 submission: The Other Incentive
By
Team SMD of IIM Bangalore
Dikshya Routray
Manish Pandey
Smriti Priya
Tejas H

Idea/Product
PRODUCT CONCEPT
The economic viability of livestock
husbandry is dependent on the genetic
potential for production, good health care,
balanced feeding of animals and efficient
marketing of the produce.
Farmers
producing
excess green
fodder
Wholesale
dealers of dual
purpose seeds
with good yield
and quality
fodder
District-based
vaccination
(disease &
frozen sperms)
dealers
Creditors who
give loans on
our credibility

Feed and fodder availability status in India (Metric Tonnes)

1200
1000
800
600
400
200
0

Concentrate
Green Fodder
Dry Fodder
Requirement Availability Shortage

Gaps Addressed:

Livestock
farmers

Jan

Sathi

Green Fodder
Availability
Access to
veterinary care
Credit
Availability

Morbidity
rate due to
various
diseases in
lactating
animals is
as high as
30%

Absence of market for quality fodder

which discourages farmers to grow
them; Low awareness about low cost
fodder innovations
Government schemes to prevent
diseases dont reach interior farmers
due to improper infrastructure and
corrupt intermediaries

USP: Lower the transaction

cost for the farmers by being

Technology driven business model to tackle inherent challenges, infrastructure

issues to create social impact and better lives of farmers and their dependents
Demand-Supply Gap %age
80
60
40
20
0

F2015

Social
Impact
of JanSathi

The gap
is huge
and it
isn't
F2020
F2025
reducing
Green Fodder
Dry Fodder
!
To touch lives of 3 lakh rural
households empowering
agrarian economy
Milk Production Improvement
by 20% by disease

reduction alone

Good quality fodder has the

potential to increase milk
production by 2 liters/day
Increase in milk quality due
to higher protein and
butterfat content for
consumer

The
way
forwa
rd

Business plan optimization

Bootstrapping: Team, Product and

services development

Selection of target and liaison with

suppliers; service integration

Pilot test and result analysis

Value chain and revenue model for Jan-Sathi

1

Profit margin on
cross-selling of seeds

Profit margin on selling of

vaccines
Profit margin on selling of
vaccines

Wholesal
e seed
supplier

Farmer
with
excess
fodder

Supply side
Districtbased
vaccine
dealers

Customers-livestock farmer
Credit
supplier/
financial
firm

Livestock
seller

Jan Sathi
5

Service charge for providing livestock health

score

Marginal to no commission on fodder market

creation