Musical Effects Project

Transforming the store user experience

FIROZ HOSSAIN CHAUDHURI

Agenda
Goal
Core Strengths
User Environment Interaction
Music Effects A User Perspective
Key Musical Attributes
Customer Type
Key Customer Attributes
Data Analysis Example
Recommendation
Q&A
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Goal
Identify
Customer
Segment

Incorpora
te Music
in the
Retail
Stores

Enhance
d User
Experien
ce

Core Strengths
Community
Community

Customizabili
Customizabili
ty
ty

Customer
Customer
Service
Service

User Environment Interaction

Store Environment

Music
Color
Scent
Temperature
Layout
Lighting

Non verbal Responses

Pleasure - Displeasure
Arousal - No arousal
Dominance Submissiveness

Shopping
Behavior

Time
Exploration
Communication
Satisfaction

Music Effects A User

Perspective
https://www.youtube.com/watch?v=IpMBIlpBgAM

Key Musical Attributes

Tempo
Fast music -> Fast pace
Slow music -> Slow pace

Volume
High volume -> Young shoppers
Low volume ->Older shoppers

Genre
Classical music -> Expensive
Pop music -> Regular

Customer Type
Regular
Avg. $80
Loyal
Knows staff
Local
resident

Infreque
nt
Avg. $20
Can be
turned
Does not
care about
staff
May or may
not be local

Random
Avg. $10
Not
important
Not
Important
Not
Important

Key Customer Attributes

Age
Gender
Occupation

Age

Occupation

Gender

Music

18

Student

Male

Eminem

20

Student

Female

Katy Perry

37

Office Worker

Female

Joan Baez

42

CEO

Male

Mozart

64

Retired

Male

Johnny Cash

26

Amazon SDE

Male

Katy Perry

Data Analysis Example

Rating

dB

Tempo

Song

Yea
r

Genr
e

Artist

Age

Sex

Occupation

Location

Income

0.8

-2.0

113

We found love

201
0

Hip
hop

Rihann
a

21

Student

Downtown

$2000

0.4

-3.2

115

Overprotected

200
1

Pop

Britney

22

Teacher

Green lake

$4000

0.5

-4

112

Hotel
California

196
5

Rock

Eagles

65

Retired

Green lake

$2000

0.6

-5

118

Purple rain

199
5

Pop

Prince

34

Office Worker

Downtown

$4000

0.5

-9.2

125

Californication

200
3

Rock

RHCP

27

Car Salesman

Everett

$3000

10

Recommendation

mize ambient music of individual stores based on preferences of visiting

Market
Research

Assess
Acoustics

Pilot
Testing

Governan
ce

Learning
Mechanis
m

11

Thank You
FIROZ HOSSAIN CHAUDHURI

12