Professional Documents
Culture Documents
MBA595
Prof .Ahmed Banafa
Niyam
Patel
Sagar Joshi
Gazi Md Mazba Uddin
Aditya Singh Tongar
15792
13902
12928
13521
CONTENT
1.
EXECUTIVE SUMMARY
2.
COMPANY SUMMARY
3.
SERVICES
4.
MARKET ANALYSIS
12
5.
MARKETING STRATEGY
14
6.
MANAGEMENT SUMMARY
16
7.
FINANCIAL PLAN
17
EXECUTIVE SUMMARY
Vision :-
Our vision is to bring out people with diverse interest & background together.
Mission :-
Gazi
COMPANY FUNDING
Funding
LOCATION
Our
to
universities & corporate offices.
For choosing location we are considering
the
rent also.
Service
Description :-
We
Products
Espresso Drinks
Americano
Other Drinks
Breve
Cappuccino
Brew-Reg./Decaf.
Latte
French Roast
Hot Tea
Mocha
Tour Blend
Macchiato
Hot Chocolate
Coffees
Daily
Organic
World
Fountain Drinks
Juice
Product Continued
Bakery
Croissants
Smoothies
Bagels
Drinks
Fruit
Muffins
Tea
Cinnamon Rolls
Breakfast Sandwiches
Iced
Iced
COMPETITIVE COMPARITON
Coffee
TECHNOLOGY
Coffee
PAYING
WITH SQUARE
ONLINE ORDERS
DRIVE THROUGH
MOBILE APP
10
MARKET SEGMENTS
Our
11
Categories
Percentages
55%
Teenagers
15%
Office workers
20%
other
10%
Sales
students and
faculty
teenagers
office workers
others
12
MARKETING STRATEGY
Promotional
strategy
:-
Pricing
strategy :-
we
Sales
strategy :-
We
Referral
14
PERSONNEL MANAGEMENT
SUMMARY
To
15
FINANCIAL PLAN
The
$79,859
$33,335
$1,13,193
Assets
Inventory
$2,565
Cash Balance
$30,770
Total Assets
$33,335
Liabilities
Short Term Bank Loans
$11,911
$61,539
Total Liabilities
$73,450
Capital
Owner
$24,359
Shareholder
$15,358
$39,744
17
Payroll Expense:
Rent Expense:
Utilities Expense:
Marketing
Expense:
Insurance
Expense:
Our Caf has allocated USD1,847 for insurance for the first
year. As revenue increases in the second and third year of
business, Our Caf intends to invest more money for
additional insurance coverage.
19
20