Business Plan BLHC 4052 2011

1.0 EXECUTIVE SUMMARY 1.1 Introduction A wedding planner is a professional who assists with planning and organization of weddings. A wedding planner must be a good negotiator. They are the mouthpiece for the bride and groom. They must be able to get them the best service for the best price. A wedding planner offers service that include budget preparation, planning detailed checklist, identification of event venues, identifying and hiring of wedding professionals and service providers and others. Some wedding planners may provide services themselves, such as photography, floral arranging and cakes. We will get a few advantages by hiring a wedding planner such as money savings, lower stress and contacts. Contacts mean they have contacts with vendors, musicians and caterers, thus saving the time. 1.2 Company It is our pleasure to introduce our company, Glemm Boutique. Launched in January 2010, our company is a full service company that provides complete consulting services for weddings. People always stress when planning their wedding events. So, as a wedding consultant, we have negotiator which are dedicated professionals with event planning experience for many years. We will provide clients with the comprehensive wedding information that everyone need for their big day. When clients come to us, we listen to their needs and then work together with them to create their dreams wedding. We can help them for any wedding style they want whether a traditional, western or even tropical style. Our main objective is to make sure those day will be a most memorable day to our clients. We are confident our customers will satisfy and enjoy their event. There are a few keys to a success. We always follow the key to maintain our reputation. Firstly we keep maintain a good working relationship with all the vendors. Then, we always maintain a professional image with people and lastly give services on customers need efficiently. 1.3 Services Our services are including budget planning. On budget planning, we will advice our client to ensure they will minimize their cost on the wedding. We try to get them a best price. We also will find our customer a wonderful venue for their wedding that matches their requirements and budget. Then we also will provide to them suitable suppliers or vendors on all the services that they require. For invitations, we can provide on the weddings card based on customers desire. Furthermore, we will arrange on entertainment that include

Business Plan BLHC 4052 2011

music selection, wedding live bands, DJ and others. Others services are weddings cakes, photography, transportations, rehearsal, wedding gowns, and others services. 1.3 Market Our market targets surely on brides and grooms. But most of them spent a highly cost on their weddings. To avoid money and time wasting, they seek to a professional advice to ensure their important day meet the expectations. We are consultant that offers a variety services to customers. We always put ourselves as a number one wedding planner services. Even to compete with others competitors, we will give our trust to customers with 5 stars services. The market needs for the wedding are fully shaped by the customers wish.

1.5 Strategy summary The company strategy is on a few elements. A lower price than other competitor will interest more customers. People on budget will make us as their number one choice. Next strategy is advertising our company in internet, television and newspaper. From this, people will know us. We also will satisfy our clients with our best marketing tools. 1.6 Financial Plan Our goal for this business is to get maximum profitable from the start of our business. To ensure our financial stable, a financial plan is needed.

Business Plan BLHC 4052 2011

2.0 INTRODUCTION TO THE COMPANY 2.1 Company background Glemm Boutique is a company work on wedding planner services. Our boutique provide services for wedding package, catering services, wedding boutique, and wedding photography. Our boutique is to be a leading boutique in Malacca even we are still green in this field. We are always work on for out boutique in order to get the best for our customer. Glemm Boutique is a newly wedding planner company. Already one year and half being established at Malacca town. Our boutiques management philosophy is based on satisfaction and interest. This is because we are focusing on productivity for growth and profitability and respect for our customers and the employee to increase business profit and maximizing come back customers. Our boutique is a well known boutique between the elite youngsters who worked at Malacca Town. Our boutique is formerly chosen because of many aspects, strategic location, multiple choices of package and clearly priority; customers satisfaction guarantee. Glemm Boutique is providing best quality services and package with various advantage for our customers. All of our board of members has different educational background, but we are here because of one fact, interest. We combine our interest to build this boutique. We do our job according to what we really expert. The type of business that we involve is partnership which is contains five of members. Every member had been contributing the same amount of financial sources. Then, for the rest of our capital is apply from Bank Islam Malaysia Berhad (BIMB). 2.2 Business Intent Why this business is chosen? 1. Lack of wedding boutique with modern taste and offer average price at Malacca Town 2. Provide a better services for bride with warm package 3. Assembly the experts to provide satisfactory services to customer. 4. In order to move a further step in managing and servicing business. 5. Making extra profits for all the board of members.

Business Plan BLHC 4052 2011

So far, every business are created to provide a better services for the customers. This is how we attract our customers to introduce our boutique and recommend to their friends, indeed. Hence, Glemm Boutique offer following advantage to our customers: 1. Solving problems to non-experienced brides on how to manage their wedding needs. 2. Offer a suitable package with the brides budget. 3. Make the brides dream come true with the most memorable wedding ever for the bride. 4. Helps the bride to get other services attachment with our business partner 5. A surprise give for the bride who come to us after their friends recommendation. Time to time, we are always investigate on how to multiply another advantages for our customers. So that, our boutique will always look fresh and energizing. 2.3 Growth Strategies 2.3.1 Financial strategies Financial strategy, as a functional strategy, is subject to the overall corporate strategy. Therefore, financial strategy includes profit distribution strategy, investment strategy, financing strategy and legal relations strategy.

Business Plan BLHC 4052 2011

SWOT ANALYSIS STRENGTH Managing and stock WEAKNESS cost Incorrect evaluation investment efficiency High balance account OPPORTUNITIES Economic growth of THREATS Higher prices for material

Profit capitalization

cash Credits available in Securing in the the market accounting data

Using internal and external resources Good quality control system

Profit taxation

Fluctuation of employees to the competition of

Speed transmitted information

Our company business strategy is based on: i) ii) Keeping the capital structure efficient. Driving business performance by using value-based performance measures and standardization of business processes. Maintaining the right financial flexibility to support growth platforms.

iii)

Above component is directly related to: i) ii) Effective risk management, internal control and compliance. Financial risk management and risk insurance structure.

Business Plan BLHC 4052 2011

2.3.2 Technology and product development 1. Always do research for the latest wedding concept season by season. As we know, things about fashion are always considered on updating the product. This is because customers always look on the latest trend of the season. So that, without doubting, we always do research on the latest fashion from outside country. 2. Explore on what customers always hope for. We always investigate our mistakes from the previous customer to minimize our repeated mistakes. We always ask for customer feedback on our services. 3. Create the best concept for the wedding ceremony by what customers want. We do always adjust our package with what customer wish for, due to their budget. 4. Do some innovations on the props. For any props we already have, we will do some innovation after time. This is to avoid misconception between our previous customer in repeating using the same props. 5. Renewing the existed package. 6. Always look up for the best vendor. 7. Customers may follow us on our website, facebook , twitter. 2.3.3 Marketing strategies 1. Price adjustment with customers due to their budget. 2. Always updating promotion by seasons. 3. Doing promotion at Dataran Pahlawan MegaMall. Mahkota Parade, and Melaka Mall. 4. Involve in wedding fashion show in order to look up for the latest trend and fashions. 5. Update contract with trusted vendor. 6. Analyze customer feedback. 2.4 Target market The target market is in every segment of the demography. The segments of demography are family life cycle, gender, age, income and generation. 1. Price : value pricing, offering the right package with the budget of the customer, without ignoring benefits for both parties. 2. Product : valued-price with a satisfaction product of all services. 3. Place : strategic place, with highly affordable are of citizens.

Business Plan BLHC 4052 2011

4. Promotion : always take part in any walk out and promotions. Provide services for top celebrities 2.5 Revenue model Revenue model is essential task for our business financial plan. This is a difficult task for management team member at the early stage of starting up our business. The management team had strive to get clearly defined the service, market strategy, competition and further services in defining the customer market and revenues to company. 1. 2. 3. 4. How many couple want to get married in a year in malacca : 3569 Target customers : 100 Income a year :>RM300,000.00 Side income :>RM150,000.00

2.6 Operational set up Our boutique, Glemm Boutique is set up with 5 share holders. Every share holders has their own positions. The positions are Chief Executive Officer(CEO), secretary, marketing manager, technical manager, financial manager and human resources manager. Overall share-holder contributes RM60,000 for starting capital and bank loan for company vehicle (lorry). For this time being, we are renting a shop lot as our main office and to keep our props. The cost for the rental is RM3000 per month. We are having 15 workers to smooth our services during the event. The amount of workers based on the package of the wedding. 2.7 Long Term Goals Of Company Towards our goal to the future, we do have target for our company. We are trying to expand our business at the south region, for the first five year. Other than that, below are our future target that we are still counting efforts on it: 1. Another branches at strategic places : we are trying to find out strategic laces at southern region, at Johor Bahru, Seremban, Nilai and Putrajaya. 2. Exclusive car rental : for this target, we are still investigating demands on it. For temporary, we just have the calculating budget and how much it can profits us indeed. 3. Produce our own wedding magazine : this will be prove for us having customers choice services when people read on us and love us. We must have a complete source to write and share it on.

Business Plan BLHC 4052 2011

4. Our own banquet hall : by having our own banquet hall, we can delivered our services more efficiently because of the condusive and strategic places. 2.8 Market and competitors information. Well, every business has its own rival. For Glemm Boutique, we have those competitors that we have to compete. So far, we can go along with them and sometimes we are having talk with them due on what is happening around in our field. We also share ideas and other interest which is out of our career. We do have our own identity for our boutique and trademark. It is important to be different with our competitor so that our customer will recognize us.

Asian Bridal Boutique (5 years experience)

Various type of package, costume from all over south east aseans cultural. Do not provided other services such as catering. Drizal Bridal Various type of Chamber package, always promoting the most latest fashion and package. Also provided photographing services. Mary Ann Boutique Traditional costume from Malaysian cultural. Provided canopy services.

Package are expensive price.

in

Packages expensive medium price.

from until

Packages from medium until low prices.

Business Plan BLHC 4052 2011

3.0 EMPLOYMENTS OF KNOWLEDGE WORKERS 3.1 Management Team

CHIEF EXECUTIVE OFFICER (CEO)

CHIEF EXECUTIVE OFFICER (CEO)

Name Identity card number Marital status Date of birth Telephone number Permanent address

MOHD SHAHID BIN RAHIM 800502-14-5514 Married 2/5/1980 013-2982246 37B, Jalan Perwira 6, Taman Bunga Raya, 74300 Melaka.

Academic qualifications

Bachelor in Design(Fashion Designer),UiTM Master in Business Administration(UTeM)

Courses attended

Technoentrepreneursip course 2008 Marketing Campaign

Previous occupation

Artist Fashion Designer (2 years)

Business Plan BLHC 4052 2011

FASHION DESIGNER/WEDDING CONSULTANT

SECRETARY

Name Identity card number Marital status Date of birth Telephone number Permanent address

FAZREN BT ABD RAHMAN 840808-51-6123 Single 08/08/84 017-6183331 3-B, Jalan Dahlia 2, Taman Merdeka, 74500 Melaka. Private Secretarys Diploma and diploma in Administration, UiTM Bachelor in Design and Arts (Fashion Designer) at LimKokWing University Involve with KL Fashions Week and Asia Festival Fashions week

Academic qualifications

Courses attended

Previous occupation

Secretary at Wisma Genting for 3 years. Has worked with Fashion Designer, Hatta Dolmat before

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MARKETING MANAGER

MARKETING MANAGER

Name Identity card number Marital status Date of birth Telephone number Permanent address Academic qualifications

NUR AZFARINA BT ANUAR 841123-56-6643 Married 23/11/84 017-4148458 70, Jalan TU 3, Ayer Keroh, Melaka. Bachelor in Arts and Design, Limkokwing university Master in Marketing (UKM)

Courses attended

Technoentrepreneursip course 2010 Marketing Campaign . Fashion Designer at Rizalmans Boutique 2 years Marketing Manager at Tesco Bhd-1 years

Previous occupation

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Business Plan BLHC 4052 2011

TECHNICAL MANAGER

TECHNICAL MANAGER

Name Identity card number Marital status Date of birth Telephone number Permanent address

KHALIF HAMZI BIN BURHANORDIN 830112-30-5146 Single 12/1/83 017-3634467 No.24, Jalan Perdana 3/4, Jasin, 71100 Melaka.

Academic qualifications

Bsc.Hons.Electronic and Computer Engineering (Wireless Communications) University Technical Malaysia Melaka. Bachelor in Arts and Design at UIA.

Courses attended

Infosys Foundation Program Attended Safety and Healthy Presentation (presenter)

Previous occupation

Supervisor Technician at Sigtech Circuit Sdn Bhd. System Analyst Michealsoft Corporation

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Business Plan BLHC 4052 2011

FINANCIAL MANAGER

FINANCIAL MANAGER

Name Identity card number Marital status Date of birth Telephone number Permanent address

AMIRUL AMIN BIN MOHD JAYUS 861212-34-6423 Engaged 12/12/86 012-4904014 No.102, Jalan Merlimau, Merlimau, 72100 Melaka.

Academic qualifications

Diploma in Financing at MMU. Bachelor in Financing at USM.

Courses attended

Seminar Usahawan Cyber - MDEC Kursus Pengurusan Kewangan 2007

Previous occupation

Account manager, PTB Group Sdn Bhd. Financial Manager at CIMB Bank Bhd.

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Business Plan BLHC 4052 2011

HUMAN RESOURCE

HUMAN RESOURCE

Name Identity card number Marital status Date of birth Telephone number Permanent address

TEH GIM HONG 860419-08-5766 Single 19/4/86 016-2857131 1812-1, Lorong Haji Ahmad, Kg. Lereh, 76400 Tanjung Kling, Melaka.

Academic qualifications

Bachelor in Management(Human Resource)

Courses attended

Kursus Asas Usahawan Siswazah Kursus Penubuhan Pengusaha Baru Seminar Pembangunan Kerjaya

Previous occupation

Manager at Human Resource Department at Jabil Circuit Sdn Bhd

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Business Plan BLHC 4052 2011

3.2 Organizational Chart

CHIEF EXECUTIVE OFFICER (CEO)

SECRETARY

MARKETING MANAGER

TECHNICAL MANAGER

FINANCIAL MANAGER

HUMAN RESOURCE

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Business Plan BLHC 4052 2011

3.3 Human Resource Plan The following is the Glemm Boutique Sdn Bhd Human Resource Plan for 4 years. Position / Role Director Managing Director Manager Secretary Position / Role Technical Staff Technician Instructor Supporting Staff Sales/Shop Assistant Cashier Total Number Of Workers Total Knowledge Workers Total Foreign Knowledge Workers % Of Knowledge Workers 40% 40% 22.22% 20% 1 1 10 4 6 1 1 10 4 6 2 2 18 4 14 3 3 25 5 20 1 1 1 1 2 2 2 3 1 4 1 Year 1 1 4 1 Year 2 1 4 1 Year 3 1 4 1 Year 4 Year 1 Year 2 Year 3 Year 4

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Business Plan BLHC 4052 2011

3.4 Schedule of Task and Responsibility

Post

Task / Responsibility Plan the suitable marketing program for the company. Create new Campaigns, campaign expressions, and customers. Create new Advertisements, discounts, and coupons/promotion codes for set a target for the company. Manage the technical aspect at the company such as computer service and technical advice. Efficiently plan and monitor all repairs, maintenance and dry dock activities. Manage the financial aspect of the company such as petty cash, budget and accounting. Planning, organizing, directing, controlling and evaluating the operations of financial and accounting departments. Provide the class for inexperienced new workers. Plan instructional materials to promote interdependence especially with newer groups or inexperienced. Help the managing director. Provide training and orientation for new staff, conduct research on the Internet, and operate and troubleshoot new office technologies. Repair computer and assemble new computer. Working autonomously, creating programs and devising new technical solutions and/or procedures as required. Help in the finance aspect. Collect money and bagging the material that bought by the customer. In charge the sales activities at the shop. Handle the payment for any purchases. Arrange the orders and deliveries of stock for customers. Make the customer aware of any special offers.

Marketing Manager

Technical Manager

Financial Manager

Instructor

Secretary

Technician

Cashier

Sales/Shop Assistance

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Business Plan BLHC 4052 2011

4.0 PRODUCT OR SERVICE DEVELOPMENT 4.1 Product/Service/Technology Overview Glemm Boutique is a company that provides services for a wedding events in Malacca, Malaysia. Besides, we also provide services around Malaysia if there is a high demand from the customer. The services provided are such as wedding consultation, providing wedding gowns, make-up, PA system, caterings, wedding cards, bridal bed and much more. The services are provided based on wedding package provide by the company. Following are the list of wedding package provided by our company. Package for wedding(Small Budget) Package A : Ruby Package ( RM 2200.00) Wedding dress(Woman) : Lace Dress and Embroidered Clothing Wedding dress (Male) : Layered Clothing and Coat Make-up Accessories ( Groom and bride) Bridal bed ( installation at home: design-customer)

Package B : Jade Package ( RM 3500.00) Wedding dress ( Woman) : Wedding Gown and Lace Dress Wedding dress (Male) : Designated Shirt and Coat Make-up Accessories ( Groom and Bride) Bridal Bed ( Installation at hall) and Roman Pillars

Package C : Diamond Package ( RM 4990.00) Wedding dress (Woman) : Wedding Gown, Lace Dress and Embroidered Clothing Wedding dress ( Male) : 2 pcs coat and Designated Shirt Make-up for photoshoot and wedding Accessories ( Groom and Bride) Photoshoot with album indoor only Bridal bed ( Installation at hall / home) and Roman Pillars Fresh flower arch arrangement at the main entrance

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Business Plan BLHC 4052 2011

Package D : Gold Package ( RM 7500.00) Wedding Dress (Woman) : Wedding Gown, Lace Dress and Embroidered Clothing Wedding Dress ( Male) : Designated Shirt, Coat, Layered Clothing and Baju Melayu Photoshoot with album ( Indoor and Outdoor) : Outdoor-customers choice Make up for wedding and photoshoot make-up (indoor and outdoor) Accessories (Groom and Bride) Fresh flower arch arrangement at the main entrance and red carpet Bridal Bed and Roman Pillars

Wedding Package : All-In-One (High Budget) Package A : Selection of Authentic Malay Cuisine ( 5 main dishes ) for 500 people Tables and chairs (materials-plastic with no cover) P.A System (MC/DJ provided) Video and photoshoot Lauk pengantin for bridal table Red carpet, fresh flower arch arrangement at the main entrance 3-storey cake Wedding dress (groom and bride) + accessories (groom and bride) Make-up Wedding card Bridal bed Canopy-with fan

Package B : Selection of Authentic Malay Cuisine ( 5 main dishes ) for 600 people Tables and chairs with white seat cover P.A System (MC/DJ provided) Video and photoshoot for wedding album Lauk pengantin for bridal table Red carpet, fresh flower arch arrangement at the main entrance 3-tier wedding cake Wedding dress (groom and bride) + accessories (groom and bride) Make-up Wedding card

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Business Plan BLHC 4052 2011

Bridal bed + Roman Pillars canopy with fan 3 days 2 night stay for Honeymoon at Pulau Langkawi, Kedah

Package C : 4.2 Selection of Authentic Malay Cuisine ( 5 main dishes ) for 1000 people Tables and chairs with white seat cover P.A System (MC/DJ provided) Video and photoshoot for wedding album Lauk pengantin for bridal table Red carpet, fresh flower arch arrangement at the main entrance 5-tier wedding cake Wedding dress (groom and bride) + accessories (groom and bride) Make-up Wedding card Bridal bed + Roman Pillars Canopy-with fan 4 days and 3 nights stay for Honeymoon at Pulau Bali, Indonesia Research and Development (R&D)

In order to make our customer satisfy with our service, the upgrading of our service involves our boutique decoration, the brides costumes according to latest fashions. Besides, we also upgrade the wedding invitation card within the latest designs. The P.A System we provide is also depends on its latest technology. The P.A System also needs to be serviced each time it is used so that it wont quickly damage. The company has done some research and found out that there is now canopy provided with fan. With this technology, customer will not feel hot anymore while eating at a wedding ceremony. Besides, the P.A system upgraded with technology will give good sound effects. P.A system we provided is handled by our professional DJ. This will give a high satisfaction to the customers. 4.3 Benefits and Customer Value

Pricing for all the packages available is developed by doing some surveys at all the bridal stores available. The involved tools are based on the latest technology in the world and the latest fashions available. The installation service, service consultation and all the other operations are calculated. These totals are then calculated and according to the companys burden rate and the profit margin and then is being priced based on the

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Business Plan BLHC 4052 2011

market value. Two of pricing strategies will greatly used by our company to overcome the competitors: Cost based pricing Competition pricing

This is one of our company strategies to overcome competition from our competitors. We try to offer a better price, equipment and consultation services to our customers to attract them. 5.0 MARKETING PROGRAMS 5.1 Marketing Overview Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. In our company, we need a good marketing to enable the new company like ours to compete with companies who have long resided in Malaysia. So we need to create a marketing program that flexible and effective. In this section we will present how to stay ahead of competitors with the best marketing strategy which include pricing, place, product and promotion. 5.2 Marketing Strategy For our marketing strategy, we have focusing on 4 major elements which are: Product/service Price Place Promotion

5.2.1 Product/service For our company, we are very concerned about the quality of our work to ensure our customers' satisfaction. This is very important to ensure that we are more easily identified with our reputation with a good service. Customer satisfaction is our priority. So we need to maintain an efficient service to provide assurance to our customers. We also provide various packages to help customers make a choice. This is important because the customer has their own tastes and provides an

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opportunity for clients to suit their own. There are four wedding packages that we provide for customer who has small budget which are: Package A : Ruby Package Package B : Jade Package Package C : Diamond Package Package D : Gold Package

For Package D or Gold Package, it more provide such attractive services such as wedding dress with baju melayu for male and indoor and outdoor photo shoot. We also provide packages for customers who have a high budget: Package A Package B Package C Package D

5.2.2 Price As shown above, we provide a variety of packages to help customers to make choices to suit with their function. We provide these packages as well as by the ability of our customers. For the affluent customer, we provide all-inone package. This package provides nearly all of the requirements for conducting a marriage feast. For us, not only our company who need a profit, but the customer also will get the profit when dealing with us. The price that we offer is reasonable and in line with the service that we provide. This is important because it makes customers happy when dealing with us and they will come back to deal with us. We also put a fair price for our customers. Customer satisfaction is our priority. 5.2.3 Place The choice of the appropriate place is essential to make the smooth running of the business and facilitate our customers find our location. Therefore, we have chosen Melaka Raya as the site of our stores. This is because Melaka Raya is the focal point for customers to find such services. This site selection is also based on competitive rates which are not so high as not many shops that provide such services. Our location is as follows:

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Address: 33, Jalan TMR 23, Taman Melaka Raya 75000 Melaka 5.2.4 Promotion Part of the promotion is important to maintain our business at the desired level. The way we promote our business is through internet, media, flyers, billboards and so on. We also provide great discounts on holiday festivities such as Hari Raya, Chinese New Year or Deepavali. We try to give the best discounts for our customers. We also provide gift items for our customers such as keychain from Glemm Boutique products. It is to promote our services to others. We also have a demo from our Mak Andam and our bridal designer for a wedding. We may do a demo of this in the media or directly from any famous shopping complex.

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Business Plan BLHC 4052 2011

6.0 FINANCIAL PROJECTIONS 6.1 Financial Overview The sales strategy is a prediction of controllable growth for the first year. Glemm Boutique will focus on quality and attention to detail to avoid some potential pitfalls encountered by many new businesses. The predicted growth is moderate in bridal goods rental market and in the small business arena. However, with aggressive advertising and word of mouth, this will increase. Our aggressive television advertising will increase our residential and small business customer base as well as word of mouth within the first year. Within a few months we will have the need for additional employees to handle the work load. At that time, we will move into a leased space with additional square footage, and buy a company vehicle to help with the on-site calls. Our competitors average 50+ calls a month. Given that our advertising will be aggressive, we expect the same results. The sales forecast is conservative, which gives us a chance to gauge our experience and adjust the plan accordingly. We will service all of Ayer Keroh and the surrounding area. We expect that the majority of our jobs will be performed in the immediate town area. A consultant can perform an average of 3 jobs per day. Our sales forecast predictions are less than that. With our aggressive advertising campaign we expect nominal growth. We predict it will take a few weeks for the marketing to settle in with customers. However, we are going to offer a promo for our services which should generate some substantial results. The one element of sales not represented in the table below is direct costs for our maintenance contracts. We estimate these costs at 12% of sales revenue, but expect a delayed occurrence that is we will sell maintenance contracts starting in February, but do not expect to actually perform maintenance on computers guaranteed under them for the first few months. We will incur more and more costs from these as time goes on, and the computers age - most of the service in a maintenance contract is performed within the last quarter of the specified period. Projections for the direct costs

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Business Plan BLHC 4052 2011

for these contracts can be found in the Profit and Loss Table, as other costs of sales. Unit Sales Bridal Package Photography Catering Rental Tent & P.A System Unit Prices Bridal Package Photography Catering Rental Tent & P.A System Year 1 30 25 10 25 Year 1 RM 3,000.00 RM 700.00 RM700.00 RM 450.00 Year 2 45 30 16 30 Year 2 RM 3,500.00 RM 700.00 RM730.00 RM 500.00 Year 3 50 35 20 40 Year 3 RM 3,800.00 RM 750.00 RM 750.00 RM 500.00

Sales Bridal Package Photography Catering Rental Tent & P.A System Total Sales Direct Unit Costs Bridal Package Photography Catering Rental Tent & P.A System

Year 1 RM 90,000 RM 17,500 RM 7,000 RM 11,250 RM 125,750 Year 1 RM 700.00 RM 300.00 RM 400.00 RM 300.00

Year 2 RM 157,500 RM 21,000 RM 11,680 RM 15,000 RM 204,680 Year 2 RM 700.00 RM 300.00 RM 480.00 RM 300.00

Year 3 RM 190,000 RM 26,250 RM 15,000 RM 20,500 RM 251,750 Year 3 RM 700.00 RM 300.00 RM 480.00 RM 300.00

Direct Cost of Sales Bridal Package Photography Catering Rental Tent & P.A System Total Direct Cost of Sales

Year 1 RM 21,000 RM 7,500 RM 3,000 RM 6,000 RM 37,500

Year 2 RM 31,500 RM 9,000 RM 7,680 RM 9,000 RM 57,180

Year 3 RM 35,000 RM 10,500 RM 9,600 RM 12,000 RM 67,100

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Business Plan BLHC 4052 2011

Expenses Promotion Shop Bank Loan Worker salary Utility Others Total Expenses Year 1 RM 400 RM 24,000 RM 12,000 RM 36,000 RM 3,600 RM 6,000 RM 76,000 Year 2 RM 0 RM 24,000 RM 12,000 RM 36,600 RM 3,800 RM 6,500 RM 82,900 Year 3 RM 0 RM 24,000 RM 12,000 RM 36,900 RM 4,000 RM 6,800 RM 72,700

Financial Plan Cost of fixed asset Items Vehicle Computers Total Price RM 84,000 RM 4,000 RM 88,000

Depreciation of Fixed asset All assets will lose their value over the time and must be replace once the end of their lifespan. For Media Print Solutions Company use the straight line method for all assets depreciation expenses. The straight line method is dividing the cost over the period of consumptions.

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Business Plan BLHC 4052 2011

Type of asset: Vehicle Cost of asset: RM 27,000 Consumption period: 5 years Salvage value: RM 0 Depreciation method: Straight line Yearly Price Drop = Actual Price / Consumption Period = RM 4,000 / 5 = RM 800 Consumption Period Depreciation (Years) Expenses (RM) Accumulated Depreciation (RM) 0 1 2 3 4 5 800 800 800 800 800 800 1,600 2,400 3,200 4,000 4,000 3,200 2,400 1,600 800 0 Salvage Value (RM)

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Business Plan BLHC 4052 2011

Type of asset: Vehicle Cost of asset: RM 84,000 Consumption period: 10 years Salvage value: RM 0 Depreciation method: Straight line Yearly Price Drop = Actual Price / Consumption Period = RM 84,000 / 10 = RM 8,400 Consumption Period (Years) Depreciation Expenses (RM) Accumulated Depreciation (RM) 0 1 2 3 4 5 6 7 8 9 10 8,400 8,400 8,400 8,400 8,400 8,400 8,400 8,400 8,400 8,400 8,400 16,800 25,200 33,600 42,000 50,400 58,800 67,200 75,600 84,000 84,000 75,600 67,200 58,800 50,400 42,000 33,600 25,200 16,800 8,400 0 Salvage Value (RM)

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Business Plan BLHC 4052 2011

Cash Position of Company Year 1 Cash sales Cost of sales Gross Margin Gross Margin % Total Expenses Net Profit Net Profit % RM 125,750 RM 37,500 RM 88,250 70.18% RM 76,000 RM 12,250 9.74% Year 2 RM 204,680 RM 57,180 RM 147,500 72.06% RM 82,900 RM 64,600 31.56% Year 3 RM 251,750 RM 67,100 RM 184,650 73.35% RM 72,700 RM 111,950 44.47%

Gross Margin % = Gross Margin / Cash Sales x 100% Net Profit % = Net Profit / Cash Sales x 100% Break-even Analysis The projects done by Glemm Boutiques main expenses incurred are variable costs based on the amount of targeted participants, hence ensuring no loss if the targeted amount of customer is achieved. Thus, expenses incurred here will be counted based on the targeted amount of participants

Break-even point Profit Area

Loss Area

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Business Plan BLHC 4052 2011

6.2 Financial Qs to consider

1. How will your revenues and expenses develop? We are a small business owner as a part of Small Medium Enterprise (SME), we know that business planning in an economic downturn is difficult, particularly if we need to get a bank loan. Then, if we need financing during a recession, we have to present a realistic business plan to your financial institution. Our financial institution will be more likely to grant us the funds we need if we indicate our understanding of the economic environment. Our expenses will increase by 30% for next 3 years because of user demand on technology. 2. What assumptions underlie your financial planning? We assumed we can easily gain the profits even there are many small and medium company in Malaysia, because we assumed everybody need the services because in a year there are many couples who get married.. 3. What sources of capital are available to you to sustain operations? The source of our capital is from profit. Furthermore, we get from venturefunding to operate the company business. 4. How will you realize profits? We assumed our service will get a good respond from customer and client. Our profit will increase by year.

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Business Plan BLHC 4052 2011

7.0CONCLUSION AND APPENDICES The business of Glemm Boutique is set up based on the consensus and agreement among 6 shareholders. The main purpose of this partnership is to obtain profit and to satisfy the need of a customer. Regarding to the administration of the company, it shows that our company is having an organized management where the top management are consists of Chief Executive Officer, Marketing Manager, Technical Manager, Financial Manager and Human Recourse Officer. In any company, this rank of management is basic. The performance of the company is based with the credibility and accountability of these managers in order to run their own job effectively and efficiencies without any waist of sources. Thus, each manager is capable to co-operate among them with their different functions and responsibility based on their position. So, this business plan shows that our company is capable to complete with other competitors and gain profit to develop Glemm Boutique in the future. We as well, are capable to run the business effectively and efficiency in the future and give the best services to the every customer.

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