TABLE OF CONTENTS:

SL.NO CONTENTS PG.NO.

.

1 Executive summary. 03

2 Business mission, vision, objectives. 04

3 Company overview. 05

4 Operational services, market Analysis. 06-07

5 SWOT Analysis. 08

6 Our target market, sources of Income. 09

7 Marketing and sales strategy. 10

8 Organization management segment. 11

9 Roles and Responsibilities. 12

10 Research, design, development plan. 13

Financial Management:
11 Start-up Summary 14

12 Appendices: 15-21

 Booking Form.
 Bridal contact form.
 Marriage License
Requirements.
 Wedding Budget.
 Preferred Vendors.
 Business Card.
 Brochure.

13 Conclusion 22
Page 1
BUSINESS PLAN:
EVENT PLANNING

ABOUT US:

Hello, I’m the organizer of the exclusive wedding and event planning for Bangalore city and
surrounding areas. Our mission is to provide clients with innovative design conceptions and
medley of services intended to provide clients with several options to help meet each and need
and want they desire for their momentous event.

EXECUTIVE SUMMARY:

We, at Event Planning, look forward for an opportunity to create a signature event
For your special occasion in Bangalore city and surrounding areas. Our first initial consultation
will be held in a private meeting room at coffee shop in the new collaborative workspace
building in koramangala Bangalore. This location provides the inviting environment that allows
us to discuss your special event while you enjoy a complimentary drink from the coffee shop.

During the first section of the meeting, we will openly discuss your dream vision you have for
your event and any questions you may have. Prior to our consultation, you will receive an email
with a preference form and questionnaire that will need to be filled out and returned by the initial
consultation. We also encourage clients to create a vision board on interest so we can better
assist you.

Once we discuss the overall vision and needs of your event, we will review the planning
Packages and additional services that are available to help customize and accommodate to your
specific event. This is a great time to ask any questions or concerns you may have as well.

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At the end of the consultation, you will receive a resource packet with contact information and
helpful hand-outs. These will include tips, questions for vendors, checklists, marriage license
requirements, party service ideas, and more. Your packet is to help you determine if our
coordinating services are a perfect fit for you and your event.

You will receive a proposal the following day with a custom quote pertaining to the information
gathered at the consultation. We want your special day to be perfect, so we will hold your event
date for 7 days so you have enough time to determine if Event Planning is the right.

BUSINESS MISSION:

Full-service company that will provide a complete consulting services for weddings and
anniversaries. Splendid will be unique in that we will give our clients our undivided attention.
We will listen to their needs, their wishes, expectations and work with them to create the event of
their dreams. Our clients' wishes will be our commands. So, whether our client wants a Western
or more traditional wedding or anniversary party, we can help.

BUSINESS VISION:

Wedding Planner is a full service company that provides complete consulting services for
weddings. Our planners are experienced and dedicated professionals with many years of event
planning experience. Wedding planner is unique in that we give our clients our undivided
attention. We listen to their needs and work with them to create the event of their dreams.

Our services include weddings, honeymoons, receptions, anniversary consultations budget

planning, answers to etiquette questions as well as full-service referrals to florists, hair stylists,
entertainers, musicians, restaurant and others.

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OBJECTIVES:

Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want
every detail of their event to be both a pleasurable and a memorable experience. Therefore we
offer a host of packages and services specifically tailored to the needs of each couple. We are
confident that this business venture will be a success and we estimate that our net income will
increase modestly by the second year.

KEYS TO SUCCESS:
Keys to our success are as follows:

 Service our clients' needs promptly and efficiently.

 Maintain excellent working relationships with vendors such as florists, hair salons
and bridal shops.
 Maintain a professional image at all times.
 Condense the upcoming trends and understand clients’ need totally.
 Maintain the art stay abreast with couple’s vision and turning it into something that is
creative and unique reflecting their style and personality.

COMPANY OVERVIEW:

Wedding planner is a start-up company that provides wedding and anniversary consulting
services to brides, grooms and other family members. We are a full-service bridal consulting
group and our goal is to put the fun back into planning a wedding or anniversary party. Too
many people become overly stressed and frustrated when planning these wonderful events. We
are experienced and professional consultants and will use our expertise to help create memorable
and stress free events for our customers. By doing this, our clients can sit back and enjoy their
event. We create events suited to the couple's unique style a true expression of their relationship
and individuality as a couple.

Wedding planners organize and design marriage ceremonies and receptions. A wedding planner
ensures that they work with the stipulated budget of their clients and ensure that they deliver a

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successful wedding event as agreed. In some cases, it is the responsibility of the wedding planner
to draw – up a budget for the client once they get a brief of the nature of the wedding event to be
hosted.

OPERATIONAL SERVICES:

‘Splendid’ is going to offer varieties of services within the scope of the Wedding Planners
Company in Bangalore. We are a full-service wedding planner and consultant group and will
Provide the following services: etiquette advice, event scheduling, discounted invitations
And products, vendor confirmation, rehearsal attendance, supervision of both ceremony
And reception setup and budget planning.

 Etiquette advice
 Wedding budget management
 Vendor management
 Discounted invitations and products
 Event scheduling
 Rehearsal attendance
 Musicians or DJ party
 Wedding design and décor
 Wedding photography
 Supervision of both ceremony and reception
 Wedding styling
 Wedding videography

MARKET ANALYSIS:

Market Situation and Things to do:

One of the hardest things we are working against is the fact that wedding planners get very few
repeat customers. To stay afloat, we must generate new leads on a consistent basis. This is where
marketing comes into play.

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In order to do well in the market, we have to have a planned marketing strategy. The
Marketing strategy of our company is described below:

 Unique Selling Proposition:

In order for our business to stand out we must have plan the whole wedding basing on the
clients’ rates. Moreover, we are going to give the clients different plans for different
events.

 Creating a memorable website:

The website is the showcase of our business; therefore, it has to be unique and memorable, as our
selling proposition. We have to active in different social Medias like Instagram, YouTube etc. To
impress our Target audience, we have to highlight the most important information about our
Business, showing the services we offer, the weddings we have organized in the Past and the
reviews of our customers. In order to attract more clients, take care of every detail, don't be tight,
we will hire an experienced web designer to create the website and professional wedding
photographer to produce a portfolio that displays our work. We have to be memorable.

 Partner with Wedding Vendors and Agencies:

Wedding are big affairs and need a lot of services for it to be a success. Even if we are a full-
service wedding business, there will still be services or products that need to be outsourced.
We will make a list of services and products which our clients will require which we
currently do not offer. We will make sure that we approach all the vendors and agencies that
provide these services.

 Invest in Customer Service:

Emotions are high strung during wedding especially those of the brides. As wedding service
providers, we are only too familiar with this. We can make sure that we offer the best
customer service so that not just clients but even their guests are wowed by it. To do so we
have to do the following things…

- give attention to detail; it is where success lies

- ensure you have backups for any emergency
- connect with the bad reviewers and get their feedback.
The USP of our company is giving the best within the client’s budget. Most of the companies
have their fixed rates in terms of wedding.

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SWOT Analysis:

• Strengths:
Our core strength lies in the power of our team, our workforce. We have a team that are
considered experts in the company, a team with excellent qualifications and experience in the
Wedding Planners Company. Aside from the synergy that exist in our carefully selected team
members and our strong online presence, ‘Splendid’ will be well positioned in the city with the
right demography and we know we will attract loads of corporate and individual clients from the
first day we open our doors for business.

• Weaknesses:
As a new professional wedding planner firm in the city, it might take some time for our
organization to break into the market and gain acceptance especially from top profile clients in
the already saturated Wedding Planners Company; that is perhaps our major weakness. So also,
we may not have the required money to give the business the kind of publicity that we would
love to give the business.

• Opportunities:
The opportunities available in the Wedding Planners company is massive considering the
number of wedding and other events that takes places on a daily basis in Bangalore. As a
standard and licensed professional wedding planner company, we are ready to take advantage of
any opportunity that comes our way.

• Threats:
Some of the threats that we are likely going to face as a professional wedding planner company
operating in the Bangalore are unfavourable government policies, the arrival of a competitor
within our location of operations and global economic downturn which usually affects
purchasing power. There is hardly anything we can do as regards these threats other than to be
optimistic that things will continue to work for our good.

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Our Target Market:

Our target market cuts across people of different class and people from all walks of life, local
and international clients as well. We are coming into the company with a business concept that
will enable us work with the highly – placed people (celebrities and public figures et al) and at
the same with the lowly placed people.
Below is a list of the people that we have specifically design our products and services for:

 About to wed couples

 Bachelors
 Spinsters
 Religious organizations
 Celebrities and public figures who are still singles and are getting set to wedding.

Sources of Income:

‘Splendid’ is established with the aim of maximizing profits in the Wedding Planners company
and we are going to go all the way to ensure that we do all it takes to attract clients on a regular
basis. ‘Splendid’ will generate income by offering the following services to individual clients
and for corporate organizations;

 Wedding coordination.
 Wedding shower / Bachelor’s eve.
 Manage client’s time constraints.
 Manage client’s budget.
 Day-of-coordination services.
 Conceptualization and design.
 Full coordination services.
 Month of direction.
 Wedding planning consulting and advisory services.

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Marketing and Sales Strategy:

The following marketing and sales strategies to attract clients:

 Introduce our business by sending introductory letters alongside our brochure to

corporate organizations, religious organizations, households and key stake holders in
Bangalore city and outside of the city.

 Advertise our business in relevant business magazines, newspapers, TV stations, and

radio station. Join local chambers of commerce and industries with the aim of networking
and marketing our services.

 List our business on yellow pages ads (local directories).

 Attend relevant international and local expos, seminars, and business fairs.

 Create different packages for different category of clients in order to work with their
budgets and still deliver quality wedding planning services to them.

 Leverage on internet to promote our business, engage direct-marketing approach.

 Join local chambers of commerce and industries with the aim of networking and
marketing our services

Organization Management Segment:

Our Business Structure:

Normally we would have settled for two or three full – time staff members, but as part of
our plan to build a standard professional wedding planner company in Bangalore city, we
have perfected plans to get it right from the beginning which is why we are going the

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 extra mile to ensure that we have competent, honest and hardworking employees to
occupy all the available positions in our organization.

The picture of the kind of professional wedding planner company we intend building and
the business goals we want to achieve is what informed the amount we are ready to pay
for the best hands available in and around Bangalore.

We have decided to hire qualified and competent hands to occupy the following positions;

 Chief Executive Officer / Principal Partner.

 Wedding / Event Planning Consultant.

 Admin and HR Manager.

 Business Developer / Marketing and Sales Executive.

 Accountant.

 Customer Care Executives.

Roles and Responsibilities:

1. Wedding / Event Planning Consultan

 Organizes wedding and other events from start to finish.
 Responsible for interviewing and hiring vendors, selecting and ordering materials,
negotiating rates, coordinating the sequence of wedding events, following up with guests
and vendors and producing full-scale events.
 Plans, designs and produces wedding events while managing all project delivery elements
within time limits.
 Liaises with clients to identify their needs and to ensure customer satisfaction.
 Conduct market research, gather information and negotiate contracts prior to closing any
deals.
 Provides feedback and periodic reports to stakeholders.
 Propose ideas to improve provided services and wedding event quality.

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 Organizes facilities and manages all wedding event’s details such as decor, catering,
entertainment, transportation, location, invitee list, special guests, equipment,
promotional material etc.
 Ensures compliance with insurance, legal, health and safety obligations.
 Specify staff requirements and coordinate their activities.
 Cooperate with marketing and PR to promote and publicize wedding event as requested
by our client.
 Proactively handle any arising issues and troubleshoot any emerging problems on the
wedding event day.
 Conducts pre- and post – wedding event evaluations and report on outcomes.
 Research market, identify wedding event opportunities and generate intere

Research, Design, Development Plan:

Our firm will organize wedding and other events from start to finish. Plans, designs and
produces wedding events while managing all project delivery elements within time limits.
Communicate with clients to identify their needs and to ensure customer satisfaction. Our
main focus will be to satisfy the customer’s needs and how they want their wedding to be
and how they want to organize and we will try to make everything happen for them. Then
we will conduct market research and gather information, negotiate contracts prior to
closing any deals. We will organize facilities and manages all wedding event’s details
such as decor, catering, entertainment, transportation, location, invitee list, special guests,
equipment, promotional material etc. We will have many stuffs and ourselves present for
any troubleshoot and emerging problems on the wedding event day. And lastly our main
target will be to evaluate a success organization by fulfilling our client’s requests.

Manufacturing Plan:

The demand for wedding services is dependent upon the personal income of the
consumer and/or their families, as well as consumer preferences for their wedding
ceremony. Our firm will decoration the location on the rooftop, or any other space
requested by the clients which will have low cost as we will not be planning long term
assets for you firm at the beginning and will do on rent. This plan will be advantageous as
our business will be at the starting point and so the budget will be main thing to deal. We

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will have graphic designs and printing of packaging marketing / promotional materials.
Then we will need to purchase needed furniture, office equipment, electronic appliances
and facility facelift. Creating an official website for the firm, designing logos, employee’s
recruitments

Financial Management:

Start-up Summary:

The cost of start-up of ‘Splendid’ will be minimal as it is going to begin as a partnership

business with little overhead. It will continue to demand fewer outlay of funds as a
service based business. The start-up cost investment funds will be the assets saved from
prior earnings by the owners who did event planning on a part-time basis before
establishing themselves as a business. However, ‘Splendid’ will be comparatively a debt-
free establishment, although recognizing that in reality not all variables are controllable,
outside financing will be a viable option. In the following tables, the possible start-up
costs and worth amount has been shown:

Start-up Particulars:

Requirements Amount
Legal 5,000
Insurance 3,000
Consultants 10,000
Brochures 18,500
Cameras 7,50,000
Miscellaneous Expenses 2,30,000
Total Expense in Start-up 10,16,500

OPERATING COSTS

Monthly expenses: Rs 10,000 (fuel,electricity)

Rent : Rs 1,50,000 per year
Salary : 50,000 per month
Advertising costs :50,000

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 Insurance : 36,000 per year

An estimate of Rs 1,20,000 /- per month for operating costs

PHYSICAL / SKILL TRAINING

 Smile
 Manners
 Talking skills
 Operation of camera
 Decoration
 Familiar with product
 Non judgemental
 Proper attitude

EMPLOYEE PAY

 Camera man/women: 2,500 per event

 Manager : 15,000 per month
 Lights men : 8,000 per month

PRICE AND REVENUE

Wedding shoots: 12,000 per event

Birthday parties: 8,000 per event

DJ ,parties : 7,000 per hour

Estimated 22 weddings, 20 birthday parties , 22 DJ parties in 15 days

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 =22*10,000+8,000*17+22*7,000
=572,000 (for 15 days )
Monthly revenue=1144,000

GOVERNMENT TAXES: 40,000

MONTHLY PROFITS: 11,44,000-1,20000-40,000

=984,000

Appendices:

 Booking Form.
 Bridal contact form.
 Marriage License Requirements.
 Wedding Budget.
 Preferred Vendors.
 Business Card.
 Brochure.

Page 14
Sample Booking form:

The sample booking forms,our designs,wedding certificates is mentioned

below ,

Page 15
Sample Wedding design:

Page 16
Contact form:

Page 17
Client consultation form:

Page 18
Sample certificate of marriage:
Page 19
Sample brochure:

Page 20
CONCLUSION:

No doubt, the Wedding Planners Company is indeed a very prolific and highly competitive
industry. Clients will only hire the services if they know that the business can successfully
Help them organize their wedding events and take away the stress from them.

We are quite aware that to be highly competitive in the Wedding Planners means that the
company should be able to deliver consistent quality service, your clients should be fell less
stress or no stress at all and you should be able to meet the expectations of your clients at all
times.

There are people who are core professionals; licensed and highly qualified, people that can
successfully help their clients organize successful wedding events. These are part of what will
count as a competitive advantage for us.

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Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (start-ups wedding planner in Bangalore city). It will enable them to be
more than willing to build the business with us and help deliver our set goals and achieve all our
business aims and objectives. We will also engage freelance marketing agents on a commission
level to help us market our services.

PAY FOR LOAN

MONTHLY PAYMENTS :50,000

MONTHLY PROFIT: 984,000
MONTHLY REMAIN :934,000

THANKYOU.

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