Failure of Managerial

Communication

Introduction
Mr. Ravi Saxena (Information Resource
Manager) appointed at Direct Approach
Pvt. Ltd.a market research firm.
Direct Approach Pvt. Ltd. Is an associate
to an advertising agency.
The firm possess confidential information
about the population of Delhi.
Its database has information for more
than 50,000 people.

Current Situation
Senior Sales Executive resigned and
joined a competitor firm.
Ms. Reena Dey ( client servicing GM)
is suspicious that competitors have
access to their database.
Ms. Reena Dey after consulting
director held an informal enquiry
without communicating to Sashi the
IT head.

 Ravi Saxena on being hired is asked

to tighten up the database
processing division.
A new information system was
designed after probing several
alternatives.
A training programme was conducted
so as to brief up the employees
about the new system.

Complications
Data accessibility became difficult for
client service and sales executives.
Ravi Saxenas additional conduct code
was criticized by large by the client
service and media planning departments
due to such stringent measures.
Absenteeism in data processing cell
increase upto 35%.
Sashi requested for a transfer.

Corrective Measures
Reena Dey in regard to her suspicion
must interact with Sashi (IT Head).
The IT department must then track
and detect whether such data leak
occurred or not.
If proved formal enquiry could be
conducted.
Such measures would avoid the
possibility of mistrust and
misinterpretation.

Corrective measures
The additional conduct code adopted
by Ravi Saxena could be avoided so
as to enable easy accessibility of the
data.
Data processing system must not
hamper the workflow and clientconsultant relationship.
The data processing would be quick
(easy accessibility) which would
further reduce the data processing

Conclusion
Effective communication must be
promoted at all managerial level to
evade misinterpretations and
mistrust. Protocols must not be so
stringent that would hamper the
workflow of the organisation thereby
losing clients. Clients, the crucial
factor in the business.

THANKYOU