Project 1 - BTL

ACTIVATION(BANGALORE
)

 HUB AND SPOKE MODEL

CORPORATE
ACTIVATION

SOCIETY
ACTIVATION

INDEPENDEN
T HOUSE
ACTIVATION

RWA
ACTIVATION

NEWSPAPER
INSERTS

1. RWA ACTIVATION
MANTRI CLASSIC (KORMANGLA)

Reach > 1000

people

2. NEWSPAPER INSERTS
No. Of Copies > 1,20,000
Areas Indra Nagar , Domlur , C.V. Raman

Nagar
Estimated Readership > 4,80,000

 Creative Used
Customized Newspaper Jacket and

phamplets

Realistic
View

Execution and Results

3. Independent House Activation

Distribution of Saplings with Housejoy

branding for directly reaching the customers.

Target Area Defence Colony (Indranagar)
No. Of houses 300
Estimated Reach 1200 people

 Creative Used

Voucher
booklet
Privilege card

Customized
envelope

Welcome
letter

Realistic
View

 Execution and delivery

Results
Happy people receiving the saplings.
Appreciation for the initiative
Increasing brand awareness in the area.

4. Society Activation
Brigade Metropolis
Experiential Marketing Beauty

Category
Reach > 5000 people

 Set up

 Execution

Project 2 Corporate Alliance

(Bangalore)
B2B Sales
Raising Direct Demand
Co-Marketing and Branding

 Target Area
Corporate
Offices

Restauran
ts Chains

Showroo
ms

Non
residentia
l Spaces

 End To End Closure

Lead Sourcing

Converting

Service
Delivery

Annual
Maintenance
Contract
(AMC)

Co-ordinating

 In Talks With:
1. Pai International Electronic

Stores
. 55 stores in Bangalore.
. AMC for all 55 stores.
. Service partner for housejoy.

2. Meghana Foods ( Restuarant Chain)

3 outlets
AMC for all outlets
Co-Marketing (Housejoy vouchers to Meghana

Foods customers)

3. Giftxoxo.com
Unique Experiences and Gift Vouchers.
Housejoy listed in online gift voucher

category.
Co-Marketing : Housejoy vouchers can be

bought from giftxoxo.com

4. Santa-fe Relocation Services

Packers and Movers
Housejoy as a service partner for Santa-fe for

installation and uninstallation of appliances

across different cities.
Increased business across pan India