Section: B2C

D.Ashish Deepak Chandak Dipti Dhanuka Divya R. Singh Gaurav Kapshe | 2012103 | 2012104 | 2012109 | 2012110 | 2012119

Business India Group

Magazine Publishing

Business India Exhibitions

 India's first and foremost business magazine Launched in February 1978 It provided a leadership of ideas to help shape government policy, sponsor intellectual capital, and encourage entrepreneurial skills and business talent in the country. Primary objective
to create awareness and educate public opinion on critical issues and choices in business, industry, the economy and society to generate discussion and debate on policies and alternatives to provide a leadership of ideas.

Setting Trend 'Businessman of the Year Award

Inside Outside
India's first, and foremost monthly magazine on interior design and architecture. Launched in 1978 Bought it over from its original owners, turned the magazine around and made it a monthly with content that was more relevant and exciting. Bible for the community of Indian architects and the professional interior designer.

Trend setter

 Auto India is India's first all colour monthly auto magazine. Launched in June 1993 Fuelled by superior content, attractive pricing and wide distribution Large and loyal subscription base. Auto India has recently re energised itself in a new avatar greater emphasis on the visual element content which is relevant, comprehensive and vastly entertaining

Brand Elements
Brand Personality Sincere and Sophisticated USP value for money

Tag line Business India Group A Leadership of Ideas Business India magazine The magazine of the corporate world Inside Outside The Indian design magazine

STP (Segmenting, Targeting, Positioning) Business India Segment : Business class Targeting :Entrepreneurs, Top management people, B schools students Positioning : Magazines related to current affairs and all about businesses.

Inside Outside
Segment : Mass involved in home decoration Targeting :Architects and Interior designers Positioning : Magazines related to home dcor.

Auto Car
Segment :Automobile aspirants Targeting :Automobile lovers,Automobile companies Positioning : Magazines with all updated Automobile information.

PRICING STRATEGY
Business India
Business India Base Price: Rs. 30
Page Position Full page Half page Double spread Inside front cover Back cover Inside back cover **Card rates Rs. 3,10,000 Rs. 2,02,000 Rs. 6,20,000 Rs. 4,25,000 Rs. 5,50,000 Rs. 4,04,000

Subscription

Advertising cost

PRICING STRATEGY
Inside Outside
Inside Outside Base Price: Rs.100

Page Position Full page Half page Double spread Inside front cover Back cover Inside back cover

Card rates Rs. 1,15,000 Rs. 75,000 Rs. 2,30,000 Rs. 1,40,000 Rs. 1,75,000 Rs. 1,35,000

Subscription

Advertising cost

PRICING STRATEGY
Auto India
Auto India Base Price: Rs. 50

Page Position Full page Half page Double spread Inside front cover Back cover Inside back cover

**Card rates Rs. 98,000 Rs. 55,000 Rs. 1,96,000 Rs. 1,16,000 Rs. 1,25,000 Rs. 1,07,000

Subscription

Advertising cost

Pricing Strategy
The base price of all the three magazines is lower than the industry average. Offer of providing 1 year subscription at a discounted rate of 350/- only for student readers.

DISTRIBUTION STRATEGY
Retail Subscription

Selective Distribution
Overseas Distribution

Recommendations

BRANDING STRATEGIES
LOGO

TAGLINE
Existing THE MAGAZINE OF THE CORPORATE WORLD

Suggested Taglines INNOVATE & LEAD FOR INNOVATIVE MINDS

DISTRIBUTION STRATEGY
Digital edition of Business India and Auto India.

Android and iOS apps

Product Revamp Strategies

Business India
Case studies Changing the placement and font size of an articles title to make it more appealing. Job vacancies ads

Inside outside
They can include a scratch card in every issue thatll reveal a surprise gift for a lucky few. The gift could be a show piece, furniture, a lamp or anything to do with interior design or decoration thatll keep the readers, mostly house wives, engaged and curious.

COMMUNICATION STRATEGIES
BUSINESS INDIA MAGAZINE Leadership of Ideas Campaign Submission of business Idea Shortlisted Candidates (6 business ideas) will appear for 2nd round Winner will get 30 Lac and training to start the business Communication Medium Business India Magazine Newspaper Business News Channels 2nd Round will be aired on TV (StarPlus or Sony)

Sponsorship
Website Dedicated Website like Inside Outside

Inside Outside
Association with NDTV Good Times. The show can also recommend this magazine - details of the product displayed on the show could be found in forthcoming issue. Will attract the attention of the Interior designers, architects and home owners - give it more credibility and publicity

Auto India
Design your Dream campaign

Sponsor Motor Biking clubs like IBRMC (India Bull Riders Motorcycle Club) organize biking rallies or trips.
They can also sponsor the car rally events to increase public awareness about the magazine. Dedicated website and social media page.

THANK YOU