How should the company

manage and organize its

international activities?

Export Department

Shipping goods

Export
department with
sales manager
and a few

export
department
expands to
include various

If the firm moves into joint ventures or

direct investment,the export department
will no longer be adequate to manage
international operations

International
Division

International division is headed by a division

president who sets goals and budgets and is
responsible for the companys international
growth.

The international divisions corporate staff

consists of functional specialists who provide
services to various operating units such as
Geographical organizations
World product
groups

Geographical
Organizations
Country managers report to regional vice
presidents

Regional vice presidents for North America,

Latin America, Europe, Africa, the Middle East,
and the Far East reports to the internationaldivision president

World product
groups

Each product group with an international vice president

responsible for worldwide sales .

International subsidiaries

Each subsidiary headed by a

president

president of the
international division.
who reports to the

3 Global Organization

The global operating units report

directly to the chief executive or
executive committee

Global operating units

When forces for global integration are strong and forces

for national responsiveness are weak, a global strategy
that treats the world as a single market can be used

When both forces prevail to some extent, a glocal

strategy that standardizes certain elements and localizes
others can be the way to go

Not inventedhere is a good thing;

invented here is also a good thing;
not invented but improved here is the
best
the best!