Pakistan International

Airlines
(Come Fly With Us)

THE GALLANTS
(Those Who Fear None)

Pakistan
International Airline
Group Members:
Amanullah Ch.
Jahanzeb Lateef
Rizwan Ali
Shahid Sarfaraz
Shahzad Jamil

Historical Profile
A National airline operating Passenger and Cargo
services.
It is the 16th largest airline in Asia
Covering Eighty-two Domestic and Foreign
destinations.
Established in 1955, having vast experience in the
airline industry of Pakistan with a large fleet of
aircrafts.
The fleet size is forty-three.
A huge Corporation with 18,043 Employees.
Main bases are
Jinnah International Airport, Karachi,
The Allama Iqbal International Airport,
Lahore and the Islamabad International Airport,
Islamabad/Rawalpindi.

1960s Logo

1990s Logo
Version 2

1990s Logo

Historical Profile
Secondary bases,
Peshawar International Airport,
Faisalabad International Airport,
Quetta International Airport and
Multan International Airport

2000s Logo

Current Logo

Current Logo

Historical Profile
The departments include:
Human Resource and
Administration
Marketing
Corporate Planning,
Information Services,
Finance
Flight Services
Flight Operation
Engineering
Procurement and Logistics
Customer Services
Training and Development
Quality Assurance

Organizational Structure

Corporate Vision
To be a World Class Airline exceeding
Customer Expectations through Dedicated
Employees Committed to Excellence.

Corporate Mission
As a Symbol of National Pride, We Aspire to be a Choice
Airline, Operating Profitably on Modern Commercial
concepts and Capable of Competing with the Best in
the International as well as Domestic markets.

Corporate Values
Customer Expectations
(Convenience, Care and Competitive tariff)

Service
(Personalized and Courteous)

Innovation
(Cherishing new ideas, translating into actions)

Reliability
(Loyalty and Consistency)

Safety
(Passengers, Employees, Environment and Health)

Cohesiveness
(Respect for individuals, Team Work and Effective
__Communication)

Integrity
(Business Ethics, Accountability and Transparency)

Services
Business class
Its the only Business Class
service that feels like First
Class

Economy class
It make u feel that every class
provides comfort

Revenue Composition

Fleet
Pakistan International Airlines fleet includes
the following aircraft (as of November 2009)
Type
Airbus A310-300

Numbers
12

ATR 42-500

Boeing 737-300

Boeing 747-200

Boeing 747-300

Boeing 777-200ER

Boeing 777-200LR

Boeing 777-300ER

Total

40

Major Competitors

SWOT Analysis of PIA

SWOT Analysis-Internal Factor

Strengths
Leading Market Position
Brand Recognition
Superior Operating Structure
Network Presence
Hub airport at Karachi

Weakness
Formulation of Govt. Rules
High dependence on Passenger
Revenues
Debt
Reliance on Oil Prices

SWOT Analysis-External Factor

Opportunities
Having the maximum route and
fleet
Growing demand for low cost
airlines
Customer loyalty
Shifting customer needs
Industry Recovery

Threats
High Interest Rates
Accidents
Strong Competition by Air-blue
Interest and foreign currency
exchange rates
Decline in airline industry

PEST Analysis of PIA

PEST Analysis
Political Factors
Increased Competition
(Deregulation of airline industry)
Political Stability
Increased Investment Opportunity

Economical Factors
Improved Purchasing Power
Demand Value-for-Money
Soaring Oil Prices
Reduced Ticket Prices

PEST Analysis
Social Factors
Greater Customer Awareness
Increased Entertainment
Spending
Technology Averse Customers

Technological Factors
In-flight Entertainment
E-ticketing
Automated (Self) Check-in
SMS Services

Direct Marketing Tools

Personalization
We are setting up a
plan to boost up our
long term
association to put
into practice The
concept of
personalization.

Mr. Ali Raza

ABC, Garden, Karachi.

Brochures

UMRAH MADE EASIER

Pilgrims can now enjoy
comfortable and luxurious
journey in Boeing-777s
These additional flights will not
only provide more travel options
to Umrah Pilgrims but will also
enable more people to perform
the holy ritual.
PIA offers more flights to Jeddah
in May, June and July for Umrah

PIA 'Budget Flight' - Enjoy up to 39%

discount on regular fares

PIA introduces Budget Flight

between Karachi, Lahore, and
Islamabad.
Fly PIA's new ATR
Up to 10kg hand baggage allowed
No checked-in baggage
Condition apply

PIA Flexible Fares - Plan

Ahead & Pay Less
Book International or Domestic
flights as early as possible because
the earlier you buy, the cheaper you
fly.
A variety of discounts in Business,
Economy Plus, & Economy Classes.
The benefit of even lower fares in
the lean travel period.
Flexible Fares are applicable on
sectors where Revenue
Management is implemented.
Conditions apply

Fly Business Class with a

Free Ticket
Buy three tickets and get one FREE
Buy one ticket and pay ONLY 50%
for your companion

The offer is available on

International routes only
This offer is not available on UK,
USA & Canada sectors
This facility is only valid for the
sectors where RM is not
implemented

Discount to Students on International

and Domestic Sectors
25% discount offered to students
on Domestic routes.
10% discount on International
routes is valid only on the routes
where RM is not implemented
Offer can be availed exclusively
from PIA Booking Offices or the
PIA counters at the airport.
The offer is available only for
Economy Class passengers

PIA Speedex Delivers With Speed,

Reliability, and Affordability

PIA Speedex delivers documents

and parcels to your doorstep, with
a vast domestic network, cuttingedge technology, and the highest
standards of customer service.
PIA Speedex offers a range of
flexible delivery options to suit
your budget and your needs.

Same Day Speed

Overnight Speed
Second Day Speed
Seasonal Products (New)

Click 'n' Fly with PIA Web

Ticketing
Secure online credit card transaction
Convenient accessibility from home
or office
Save Rs.300 per ticket

Free Pick & Drop

Service
PIA now offers the free pick and
drop service from your door to
airport.
This offer will be offer only for
Business class.

Magazines
PIA will give advertisement in different magazines once after
two month with a coupon of 15% off in the following
magazines.
Times Magazines
Spider
Arora

Newspaper Advertisement
PIA will frequently give the advertisement in
the most readable newspapers, mentioned as
below:
Jung
Dawn
Business recorder

RECRUITMENT AND SELECTION

PROCEDURES

RECRUITMENT AND SELECTION

PROCEDURES
Applications are invited on the prescribed
Form available (free of cost) in PIA
Recruitment & Placement Office at
Karachi and in PIA Offices at other
stations and also on PIA website.
www.piac.com.pk.
Vacancies
are
announced on all the local news paper
and the PIA official website.

Eligibility Criteria
1)

Qualification

The qualification that is compulsory for

applying in PIA is started from intermediate
degree and end up at to graduate degree and
this very from job to job. As one of the
employees Amir told us in his interview.

PIA have dropped the required level of

education from a graduate degree to an
intermediate degree

Eligibility Criteria
2) Age Requirement

Requirement for the age is also very from post

to post and its most probably depend upon the
experience required for a specific job. But
generally the age requirement for PIA is
ranging from 19 to 24. The age barrier has
also shifted upwards, meaning that a
candidate must be a minimum of 19 years
old and a maximum of 24, said Mr. Amir

Eligibility Criteria
3) Physical Requirement
Physical requirement for the candidate of
PIA is also differ from gender to gender.
The minimum required height is 5 feet, 6
inches for men and 5 feet, 2 inches for
women, with proportionate weight.

SELECTION PROCEDURE
Candidates want to join PIA are go
through a strict selection procedure before
being allowed to become the part of the
PIA. Normally three types of the tests are
conducted by PIA for selecting a
candidate. Following are the tests that are
conducted

SELECTION PROCEDURE
1) Physical Test
Physical test is considered the first selection
test in which the interviewer determines that
either candidate is full filling the physical
requirement for the job or not. Their skin
quality, height and weight are noted in
the first interview session, said PIA
Jawad Mansoor

SELECTION PROCEDURE
2) Grooming Test
If candidate selected in the first interview,
the hopefuls take a grooming test. Here,
men and women present themselves in a
manner, both physical and behavioral,
befitting the job while womens make-up
skills are also checked.

SELECTION PROCEDURE
3)General Test
Once the grooming test is cleared, the candidates
general knowledge is tested in written and oral tests.
These tests are some times based on brainstorming.
Now days this selection tests are administered by
NTS. The selected candidates attend an intensive
three to four week training course which is organized
by the airline since there are currently no institutes in
Pakistan offering training courses for flight attendants.

SELECTION PROCEDURE
During this period, the selected candidates
are trained to handle emergency situations
such as evacuation and hijacking. They are
also given basic training in first aid and are
taught to deal with problematic passengers.

COMPENSATION
PIA follows a proper compensation plan for its
employees
As said by one of the employee;
Principles of Compensation Discussed
Compensation will be perceived as fair if it is
comprised of a system of components
developed to maintain internal and external
equity.

COMPENSATION

Compensation include:
Base Pay
Commissions
Overtime Pay
Bonuses, Profit Sharing, Merit Pay
Stock Options
Travel/Meal/Housing Allowance
Benefits including: dental, insurance, medical,
vacation,
leaves, retirement,
taxes...

Recommendations

Recommendations
DECENTRALIZATION:
Autocratic Style to be
changed to Participative
Leadership.
Minimal Delegation of
authority to be Maximized.
Easy Management
Increased Motivation
Easy Access to information
and Resolution to the
Conflicts.

Recommendations
STRATEGIC BUSINESS UNIT
PIA should make its different
departments into Strategic
Business Unit
Every SBU should have a defined
business strategy and a manager
with sales and profit responsibility

Factors should be determined for the success of SBUs

The degree of autonomy to each SBU manager
The degree to which an SBU shares functional programs
and
facilities with other SBU's
The manner in which the corporation evaluates and
rewards the performance of its SBU managers

Recommendations
EMPLOYEE EMPOWERMENT:
Empowering the employees
would lead to More Employee
Participation in the Decision
Making Process
More Employee Satisfaction
Enhanced motivation
More Independent Employees
in discussing the issues
Explicitly without Hesitation
Quality team and Crossfunctional teams
More Commitment and
Dedication

Recommendations
OVERHEAD COSTS:
PIA should also reduce its
overhead costs that are it
should mange its resources:
labor more effectively.
the saved resources can be
utilized in other areas such as
introducing more training
courses for the employees so
that the quality of the
workforce could be increased.
.Hiring the services of expertise
can improve the efficiency of
their services.

Recommendations
Two-Way Communication
Top-down approach should be replaced with two-way
communications
The employees would feel motivated and valued as they
would be included in decision-making.

Question & Answer