ROYAL ENFIELD

Made Like A Gun Goes Like a Bullet

Amarnath s 15mba095

HISTORY

Beginning
The Enfield Cycle company
Redditch, Worcestershire
Brand name license 1890
Birth of the bullet -1931

The Indian
Connection
1949- Introduction into Indian
market
1955- Indian armys calling
Partnership with Madras motors
1971- Closeout in the UK

Eicher chapter

KEY PEOPLE

ths

ion.
nology, creativity and innovation.
products.

Weakness
Opportunity
New emerging markets of China and India.
Growth in new car sales in the Asian
market.
Positive impact of FDI.
Extend loan tenor to 84 months.

Doesn't operate on the huge scale.

Concentrates only on the high class
market.
No subvention for higher models (A6, A8).

Threats
Giant competitors.
Impact of recession.
Economic slowdown.
Higher subventions offered by competitors.

PRODUCTS
Bullet 350cc
Classic 500cc
Classic 350cc
Cntinental gt
Himalayan
ThunderBird Twinspark
Electra Twinspark

STORES

Dealing with 45 countries across the

world.
1145 Showrooms across the country.

COMPETITORS

BAJAJ
HARLEY DAVIDSON

THANK YOU