COMPANY PROFILE

Gs No. 716/2B & 717/2B,

Avinashi Road, Neelambur,
Coimbatore, Tamil Nadu 641062

INTRODUCTION:-

Decathlon is one of the world's largest sporting goods retailers. Decathlon started with a
store in Lille, France in 1976, founded by Michel Leclercq. It started to expand abroad a
decade later, to Germany in 1986, Spain in 1992, Italy in 1998, Portugal, the United
Kingdom in 1999, China in 2003, India in 2009 and Southeast Asia in 2012. Today, there are
more than 975 stores in 22 countries. The company employs more than 60,000 staff from 80
different nationalities.

The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba
diving equipment, usually in large superstores which are sized at an average of
4,000m. Decathlon Group also owns 20 brands, with research and development facilities all
over France to develop the latest innovative designs, registering up to 40 patents per
year. Each brand represents a different sport or group of sports, with a dedicated product
development and design team.

In India, Decathlon products can be bought directly through their stores subsequent to change
in India's FDI policy and approval for Decathlon in February 2013. In addition to this,
Decathlon products are also available online through their partners like snapdeal. The
company currently caters to the demands of entire India through Bengaluru Warehouse. The
transportation activities are being handled by DHL. All such practices of selling through
exclusive stores and online selling leads to lower costs. The retailer develops and sells its
own brands. Each sport or group of sports has a separate brand name.
COMPANY DETAILS:-

Industry: Retailer of Sports Equipment

Revenue: 10 billion Euros
No.of Employees: 26,500 world wide
No of stores: 975
Headquarters: France

BRANDING UNDER DECATHLON:

Quechua : Mountain sports
Tribord : Water sports
Kipsta : Team sports
D cathlon Cycle : Cycling and rollers
Domyos : Fitness and running
Inesis : Rackets
Geologic : Natural sports like fishing and riding

Departments Under Decathlon:-

India Production (Oxylane)

Finance
E-Commerce
IT & ERP
Business Development
Customer relationship management (CRM)
Import
Design Team

COMPETITORS

NIKE
ADIDAS
REEBOK
PUMA

PRODUCTS OF DECATHLON:-
 Athletic Footwear Sports Helmets
Athletic Mouth Protectors Sports Memorabilia Toys
Cooling Vests Sports Radar Guns
Curling Equipment and Supplies Sports Socks
Sports Software
(Sports)
Sports Team Flags
Multipurpose Sports Flooring
Sports Trading Cards
Officially Licensed Sports Caps
Sports Whistles
Paddle Sports Equipment (Water)
Track and Field Equipment
Parachuting Sports
Tubes (Water Sports)
Racket Sports Equipment
Water Sports Equipment
Skinning Knives
Water Sports Safety Equipment
Skinning Shears
Wrist Watches
Sport Sandals
Sport Utility Vehicles
Sports and Recreation Equipment
Sports Caps
Sports Cars
Sports Clothing Stores
Sports Consulting Services
Sports Drinks
Sports Gloves
Sports Goggles

VISION & MISSION STATEMENTS

VISION:-

"Make the pleasure and benefits of sports accessible to all."

MISSION:-

Health to the masses!

VALUES:-

All over the world, decathlon shares a strong and unique company culture, reinforced by their
two values: Vitality and Responsibility.