Corporate Social Responsibility

Arpan Mehra (309)

MBA (Tech.) Manufacturing
Mukesh Patel School of Technology Management And Engg.
NMIMS Mumbai

Table of contents
Company overview
CSR activities at Cadbury India
Commitment to the Environment
Growing Community Value

Importance of CSR at Cadbury

Company Overview
Cadbury is a leading global confectionery company with an
outstanding portfolio of chocolate, gum and candy brands. We
employ around 50,000 people and have direct operations in over 60
countries, selling our products in almost every country around the
world.
In India, Cadbury began its operations in 1948 by importing
chocolates. After 60 years of existence, it today has five companyowned manufacturing facilities at Thane, Induri (Pune) and
Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4
sales offices (New Delhi, Mumbai, Kolkata and Chennai). The
corporate office is in Mumbai.

CSR activities at
Cadbury India

Commitment to the Environment

Migratory birds stop over at their Bangalore factory
Pioneering cocoa cultivation in India
Bangalore factory: the sun shines at night
Acknowledged as 'Preserver of Environment
Use of solar panels to light the streets outside the factory during
the night

The emissions targeted by the Cadbury Guide to Low

Carbon Dairy Farming CO2, methane and nitrous oxide,
which contribute 23 %, 25 % and 52 % of emissions from the
average dairy farm, respectively.

Growing Community Value

Non-formal school set up by Cadbury for children of migrant workers in
Baddi (HP) in association with an NGO called SAHYOG
Cadbury is in a tie-up with Bharti-Walmart to support education needs of
underprivileged children
Sarvam Program
Working in partnership with a local charity on a five-year project, Cadbury is
contributing to the redevelopment of two villages in the costal region of Pondicherry

Cadbury India has partnered with Vatsalya Foundation, an NGO working with
underprivileged street children in Mumbai.
Cadbury India supports the building of a Neo-natal ward
Supported to build this ward at the Thane Municipal Hospital

Gurikha Project
Gurikha is a village adopted by Cadbury India

The Cadbury approach to CSR includes

Sustainability is fully integrated into the Cadbury business
strategy
Clear roadmaps and goals established in the form of
Sustainability Commitments
Creation of new significant, leading edge programmes in
Purple Goes Green and the Cadbury Cocoa Partnership
Specific training in sustainable business practices for
colleagues and key suppliers

Importance of CSR at Cadbury

Corporate Responsibility is one of the things that makes
Cadbury special. Its been integral to our business for nearly
200 years since the Cadbury family first sought to be a force
for good in troubled times. That sense of ambition remains at
Cadbury today.
- Todd Stitzer
CEO Cadbury

Cadburys CSR Vision and Strategy

Cadbury is committed to growing responsibly. We believe responsible
business comes from listening and learning, and having in place a
clear CSR vision and strategy.
Vision Working together to create brands people love.
We see CSR as a positive contributor to our competitive strategy.
Increasingly we think of it as more about doing responsible things
profitably than just doing the profitable things responsibly.
CSR strategy Five Pillars of CSR: marketing, food and consumer
trends; ethical sourcing and procurement; environment; quality, health
and safety; human rights and employment standards; and community
investment.

DearCadbury.com
Cadbury launched a corporate social responsibility Web site
called DearCadbury.com, which provides consumers information
on ethical sourcing, responsible consumption and the
environment.
The site features Cadburys 2007/08 Corporate Responsibility and
Sustainability report, which revealed that the company has
reduced carbon emissions almost 4 % to date; Cadbury is aiming
for a 10 % reduction by 2010. As part of Cadburys Purple Goes
Green program, the company committed to a 50 % absolute
reduction in carbon emissions by 2020.
Cadbury also reported that it has met its 2007 goal of reducing
water use by 10 %.

Review of Cadburys CSR activities

Cadbury uses benchmarking to give an external perspective on their performance.
Cadbury has been included in BITCs (Business in the Community) and DJSI (Dow
Jones Sustainability Index) Worlds top rankings (scored 93% in the BITC Corporate
Responsibility Index 2007, and 75% in the DJSI Index). They are also included in both
FTSE4Good and in the Carbon Disclosure Project Climate Change Leadership Index
The Dow Jones Sustainability Index in 2008 Cadbury received a score of 75% the
highest ever score for the company and against an industry average of 48%
The Carbon Disclosure Project in 2008 Cadbury performance was rated as best in
class and the company has been reporting since launch of the project in 2003
FTSE4Good Cadbury has been submitting data to the index since its launch in 2001

What we can conclude

Cadbury publishes a CSR report every two years, highlighting all of its CSR activities.
Total involvement of top management shows how serious the company is about its CSR
activities
The launch of dearcadbury.com signifies that Cadbury has dedicated a whole new website
to its CSR
Dearcadbury.com is an interactive asset that reaches beyond responsible investors and
analysts. Dearcadbury.com is about sharing views and contributing to the public debate on
ethical sourcing, responsible consumption and the environment
This shows genuine efforts on the part of Cadbury to make CSR initiatives an integral part of
their day to day working
The initiative Purple goes Green sets stringent targets for the company to be
achieved by 2020 (aiming at Carbon cuts and water conservation)

References
http://www.cadbury.com
http://www.dearcadbury.com
http://www.environmentalleader.com
http://www.cadburyindia.com