- limits and possibilities -

What is ecodesign?
''the integration of environmental aspects

into product design and development, with

the aim of reducing adverse environmental
impacts throughout a product's life cycle

Why ecodesign?

Socio cultural aspect

Issue of implementation
Socially accepted
Integrating ecodesign into lifestyle
New quality principles inclusive of

environmental matters

Design activity
Re-design
New products or

services
New environmental
scenarios
corresponding to
new lifestyles

Implications
Re-design - marketing, environmental

concern
New products - social acceptance
New environmental scenarios
corresponding to new lifestyles - quality
principles

Possibilities
Classical industrial

postindustrial
Opportunity for
change
Cultural values
Complex cultural
dynamics
Marketing helps
the image of the
product and can
change consumer
culture

Consumers

Manufacturers

Increased interest

New industrial culture

in ecodesign
Ecolables
Demand for a
Optimization of
better environment
production
Temporary
Working with designers
fashions
aware of ecodesign
Ecoconsumerism

Conclusion
Existence of products

made with harmless

materials, longer-lasting
products, and recyclable
products
Development of ecodesign
Implementation
Socio-cultural aspect
Interdisciplinary cooperation