E entrepreneurs

Rahul Yadav

Recognition
"bad boy of Indian startups"
co-founder and former CEO Housing.com
Forbes India list of "30 Under 30" young
entrepreneurs
Latest venture - Intelligent Interfaces

Early life & career

born to middle-class parents from Alwar,
Rajasthan
enrolled at Indian Institute of Technology
Bombay in 2007, specialising in metallurgy
served as the representative and secretary
for the university's student association
built Exambaba.com, an online question
bank of old exam papers that IIT Bombay
asked Yadav to close

Housing.com
dropped out of college in his final year
along with 11 other classmates co-founded
Housing.com, after they had a difficult time finding
accommodation in Mumbai
Housing.co.in was founded in 2012, and was later
renamed Housing.com
site aims to increase transparency in the real estate
market
map based rental search, verified purchase of
apartments, buildings and even land in villages and rural
areas and Slice View
brought new features like nearby facilities, connectivity,
owner preferences etc

the growth story

By mid-2015, under Yadav's leadership,
Housing.com had three offices in Powai
named one of the hottest tech startups in
2012
backed by Softbank and Sequoia Capital more than $130 million in capital
partnered with Tata Housing and Tata
Value Homes

the business
revenue model is subscription based - landlords,
agents, developers, land owners buy display on
the site
companys data collectors physically verify the
property, clicks pictures, put on portal
INR 5,000 for its 6 months and INR 8,000 for an
annual subscription
used the funds to create its Data Science Lab and
to expand to cities like Chennai, Delhi, Noida,
Ghaziabad, Hyderabad
staffing of 700 employees and a 1 lac per day
unique user base

marketing

Print Media Marketing

Social Media Marketing
Instagram- Housing.com
Content Marketing
Service Oriented
Data science lab (DSL)

the controversy
public spat with commonfloor and
magicbricks (owned by timesgroup)
served notice by magicbricks
public spat with investors, and with
Shailendra singh of Sequoia Capital
resignation, and revert after meeting with
board
finally ousted as CEO - gave away INR
200 crores of personal equity to
employees

the aftermath
Intelligent Interfaces
egovernance startup
backed by:
Vijay Shekhar Sharma
Sachin and Binny Bansal
Rahul Sharma
Yuvraj Singh