PRINCIPLE OF

MANAGEMENT
MGT 2307
Organizational Objective

INTRODUCTION
Largest public listed company of baby clothes
and baby care products.
Gained worldwide acceptance for baby
products of premium quality, safety and
reliability.
Complete baby care brand built on a strong,
solid foundation of premium quality which
babies will love around the world.
A variety of international and well-established
names are represented and distributed.

SWOT ANALYSIS

REPORT OF INTERVIEW
The main objective is to deliver good baby
products in town.
Try to cover up their business all over again if
it fail.
Giving good products and reasonable price at
the same time give discounted price during
seasons to customer.
Take customers feedback seriously if they have
suggestions and point of view about this
products.
Good quality of product with reasonable price
is strategy that be practiced till the
organization is well known in whole Malaysia.

COMMENTS &
RECOMMENDATION
Comments

Recommendation

o Every
unique
value
organization o Having
added services for each
without
exception
of its current strategic
should have a strategic
business units of Anakku.
planning
system
because it is the most o cost
leadership
to
noteworthy as a part in
overcome the threat of
lower rates provided by
organization in order to
competitor.
success.
o Back up plan really o focused
differentiation
strategy in the market
important in order to
where people are valuing
cover the failure in
the service and cost.
organizations plan.

CONCLUSION
Not an international trading, but it can be
called as the national organization.
It is about the trading of clothes and babies
requirement.
Disadvantage : usually the parents will not
invest for the requirement of the baby.
They use the fabrics that are suitable and
comfortable for the baby to encourage
people for choosing their products.