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Fashion

Fashion refers to styles of dress that are popular in a


culture at any given time.
Such styles may change quickly, and "fashion" in the
more informal sense refers to the latest version of
these styles.
Costume

The term costume can refer to wardrobe and dress in


general, or to the distinctive style of dress of a
particular people, class, or period.
Costume
Costume
Costume
Costume
Costume
Costume
Clothes

Clothing protects the human body from extreme


weather and other features of the environment. It is
worn for safety, comfort, modesty and to reflect
religious, cultural and social meaning.
Couture

Couture is the name or part of the name of several


communes in France:
The commune is the lowest level of administrative
division in the French Republic. The French word
commune appeared in the 12th century, from
Medieval Latin commune, meaning a small gathering
of people sharing a common life, from Latin
communis, things held in common.
Haute Couture

Haute couture (French for "high sewing" or "high


dressmaking"; pronounced [ot kuty]) refers to the
creation of exclusive custom-fitted fashions.
Haute couture is made to order for a specific
customer, and it is usually made from high-quality,
expensive fabric and sewn with extreme attention to
detail and finish, often using time-consuming, hand-
executed techniques.
Haute Couture

It originally referred to Englishman Charles Frederick


Worth's work, produced in Paris in the mid-nineteenth
century.
In modern France, haute couture is a "protected
name" that can be used only by firms that meet certain
well-defined standards.
Haute Couture

To earn the right to call itself a couture house and to


use the term haute couture in its advertising and any
other way, members of the Chambre syndicale de la
haute couture must follow these rules:

Design made-to-order for private clients, with one or more fittings.


Have a workshop (atelier) in Paris that employs at least fifteen people
full-time.
Each season (i.e., twice a year), present a collection to the Paris press,
comprising at least thirty-five runs with outfits for both daytime wear
and evening wear
Haute Couture
Haute Couture
Knock Off

An item that looks exactly like an original product


but lacks the expensive designer label and is replaced
with a fake one. Usually costs half the price with half
the style appeal.
a cheap imitation
Knock Of
Original Knock Off
Bridge Fashion
A bridge line refers to a pricing and styling category of misses
apparel. Typically, bridge designers are one notch under
designer lines. Bridge lines have more unique styling than
contemporary misses but are -usually- not as pricey as
designer lines. The hierarchy with regard to styling, price and
exclusivity from highest to lowest is:

Haute Couture
Designer RTW

Bridge
Designer RTW
Knock Off Original
Similar to Designer Wear or
Ready to Wear but not original
Original Knock Off
A Collection

A Collection is nothing but designing a set of


garments according to a particular theme and
according to the present trends.
Prt--Porter

Ready-to-wear or prt--porter is the fashion


design term for clothing marketed in a finished
condition, in standard clothing sizes.
Some fashion houses or fashion designers create
ready-to-wear lines that are mass-produced and
industrially manufactured, while others offer lines
that are very exclusive and produced only in limited
numbers and only for a limited time.
Prt--Porter

Ready-to-wear collections are usually presented by


fashionable couture houses each season during a
period known as Fashion Week.
Ready-to-wear fashion weeks occur separately and
earlier than those of haute couture. Paris, London,
Milan and New York are home to the world's most
famed fashion weeks, but many other major cities
such as Los Angeles and Tokyo hold Fashion Weeks
that are both highly-anticipated and well-publicized.
Prt--Porter
Prt--Porter
Prt--Porter
Prt--Porter
Prt--Porter
Avant Garde

Avant-garde (pronounced [avgad] in French)


means "advance guard" or "vanguard". The adjective
form is used in English, to refer to people or works
that are experimental or innovative, particularly with
respect to art, culture, and politics.
An avant-garde work pushes the known boundaries of
acceptable art sometimes with revolutionary, cultural,
or political implications.
Avant Garde
Avant Garde
Avant Garde
Avant Garde
Motifs

In art, a motif is a repeated idea, pattern, image, or


theme.
A design that consists of recurring shapes or colors.
A motif (also called a block or square) is a smaller
element in a much larger work.
Motifs
Motifs
Blends

To combine or mix so that the constituent parts are


indistinguishable from one another

Cotton/Polyester
Cotton/Wool
Acrylic/Wool
Cotton/Viscose
Trimmings
Trim or trimming in clothing and home decorating is an
ornament.
Types of trimming include:
Bias tape
Braid
Buttons
Cord
Embroidery by hand or machine
Lace edgings or insertions
Piping
Ribbon
Ruffles or frills
Tassels
Trims
Trims
Trims
Toile

A toile is a version of a garment made by a fashion


designer or dressmaker to test a pattern. They are
usually made in cheap material. Toiles may be called
muslins.
Toile, is a type of decorating pattern consisting of a
usually white or off-white background on which a
repeated pattern depicting a fairly complex scene.
Toile
Toile
Boutique

A boutique, from the French word for "shop," is a


small shopping outlet, especially one that specializes
in elite and fashionable items such as clothing and
jewellery.

Although some boutiques specialize in hand-made


items and other truly one-of-a-kind items, others
simply produce t-shirts, stickers, and other fashion
accessories in artificially small runs and sell them at
unusually high prices.
Atelier

An atelier is an artist's studio or workroom.


A studio is a artist's or worker's workroom, or an
artist and his or her employees who work within that
studio. This can be for the purpose of painting,
pottery (ceramics), sculpture, photography, graphic
design, cinematography, animation, radio or
television broadcasting or the making of music.
Hue

In painting color theory, a hue refers to a pure color


one without tint or shade (added white or black
pigment, respectively). A hue is an element of the
color wheel.
Hue
Hue
Value

Value is a measure of where a particular color lies


along the lightnessdarkness axis.
A color's value is its amplitude.
Value
Value
Draping

Drape is the term used to describe the way a fabric


hangs under its own weight in a graceful way
according to the body contours.
Draping
Draping
Draping
Texture

The feel of a surface or a fabric


The essential quality of something
The characteristic appearance of a surface having a
tactile quality
coarse; harsh (of textures that are rough to the touch or substances
consisting of relatively large particles)
fine (of textures that are smooth to the touch or substances consisting of
relatively small particles)
Texture
Texture
Pattern

A pattern, from the French patron, is a theme of


recurring events or objects, sometimes referred to as
elements of a set.
These elements repeat in a predictable manner.
Pattern
Pattern
Pattern
Repeat
Repeat
Silhouette

A silhouette is a view of some object or scene


consisting of the outline and a featureless interior,
with the silhouette usually being black.
Silhouette
Silhouette
Silhouette
Silhouette
Proportion

A part considered in relation to the whole.


Proportion refers to the relative size and scale of the
various elements in a design.
Proportion
Proportion
Balance

Balance is the concept of visual equilibrium, and


relates to our physical sense of balance.
Most successful compositions achieve balance in one
of two ways: symmetrically or asymmetrically.
Balance
Balance
Rhythm

Rhythm can be described as timed movement through


space; an easy, connected path along which the eye
follows a regular arrangement of motifs.
The presence of rhythm creates predictability and
order in a composition.
Rhythm
Rhythm
Rhythm
Woven

A textile is a flexible material comprised of a network


of natural or artificial fibers often referred to as thread
or yarn.
Weaving is the textile art in which two distinct sets of
yarns or threads, called the warp and the filling or
weft (older woof), are interlaced with each other to
form a fabric or cloth.
Woven fabric
Woven fabrics
Knits

Knitting is a method by which thread or yarn may be


turned into cloth. Knitting consists of loops called
stitches pulled through each other - Interlooping.
Knitted fabrics
Knitted fabrics
Knitted fabrics
CAD

Computer-aided design (CAD) is the use of


computer technology to aid in the design and
especially the drafting (technical drawing and
engineering drawing) of a part or product, including
entire buildings. It is both a visual (or drawing) and
symbol-based method of communication whose
conventions are particular to a specific technical field.
Fashion Forecasting
Forecasting is the process of estimation in unknown
situations.
FORECASTING consists of a variety of processes for
identifying what possible futures could happen.
Visual Merchandising
Visual merchandising, until recently called simply
merchandising, is the activity of promoting the sale of goods,
especially by their presentation in retail outlets.
This includes combining product, environment, and space into
a stimulating and engaging display to encourage the sale of a
product or service.
Many elements can be used by visual merchandisers in
creating displays, including color, lighting, space, product
information, sensory inputs such as smell, touch, and sound as
well as technologies such as digital displays and interactive
installations.
Visual Merchandising
Visual Merchandising
Pattern Making

In sewing and fashion design, a pattern is an original


garment from which other garments of a similar style
are copied, or the paper or cardboard templates from
which the parts of a garment are traced onto fabric
before cutting out and assembling (sometimes called
paper patterns).
Pattern Making
Grading

Pattern grading is the scaling of a pattern to a


different size by incrementing important points of the
pattern using an algorithm in the clothing and
footwear industry.
Soft goods

Nondurable goods or soft goods are the opposite of


durable goods. They may be defined either as goods
that are used once or that have a lifespan of less than
3 years.
Examples of nondurable goods include cosmetics,
food, cleaning products, fuel, office supplies,
packaging and containers, paper and paper products,
personal products, rubber, plastics, textiles, clothing
and footwear.
Stylist

A designer of or consultant on styles in decorating,


dress, or beauty.
Person whose creative work shows sensitivity and
imagination.
Retailer

Retailing consists of the sale of goods or


merchandise from a fixed location, such as a
department store or kiosk, or by post, in small or
individual lots for direct consumption by the
purchaser.
A retailer buys goods or products in large quantities
from manufacturers or importers, either directly or
through a wholesaler, and then sells smaller quantities
to the end-user.
Merchandising

Merchandising refers to the methods, practices and


operations conducted to promote and sustain certain
categories of commercial activity.

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