ROYAL ENFIELD

Made Like A Gun Goes Like a Bullet

Amarnath s 15mba095
 HISTORY

Beginning
The Enfield Cycle company
Redditch, Worcestershire
Brand name license 1890
Birth of the bullet -1931
The Indian
Connection
1949- Introduction into Indian
market
1955- Indian armys calling
Partnership with Madras motors
1971- Closeout in the UK
Eicher chapter
KEY PEOPLE
ths
ion.
nology, creativity and innovation.
products.

Weakness
Doesn't operate on the huge scale.
Concentrates only on the high class
Opportunity market.
No subvention for higher models (A6, A8).
New emerging markets of China and India.
Growth in new car sales in the Asian
market.
Positive impact of FDI.
Extend loan tenor to 84 months.
Threats
Giant competitors.
Impact of recession.
Economic slowdown.
Higher subventions offered by competitors.
PRODUCTS

Bullet 350cc
Classic 500cc
Classic 350cc
Cntinental gt
Himalayan
ThunderBird Twinspark
Electra Twinspark
 STORES
Dealing with 45 countries across the
world.
1145 Showrooms across the country.

COMPETITORS

BAJAJ
HARLEY DAVIDSON
THANK YOU