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    Marketing Strategies of Domino - S

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    Domino's Pizza is an American pizza chain founded in 1960 that is now the second largest pizza franchise globally, operating in 82 countries. Domino's entered the Indian market in 1996 through a partnership with Jubilant FoodWorks Limited, an Indian company that holds the master franchise for Domino's Pizza in India and surrounding countries. To succeed in the Indian market, which has different pizza toppings preferences than other regions, Domino's has employed marketing strategies like frequent buy-one-get-one deals, reminders of Friday offers through messages, and launching specialty pizzas tailored to Indian tastes including taco-style pizzas and chocolate pizza.

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    Marketing Strategies of Domino - S

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    Domino's Pizza is an American pizza chain founded in 1960 that is now the second largest pizza franchise globally, operating in 82 countries. Domino's entered the Indian market in 1996 through a partnership with Jubilant FoodWorks Limited, an Indian company that holds the master franchise for Domino's Pizza in India and surrounding countries. To succeed in the Indian market, which has different pizza toppings preferences than other regions, Domino's has employed marketing strategies like frequent buy-one-get-one deals, reminders of Friday offers through messages, and launching specialty pizzas tailored to Indian tastes including taco-style pizzas and chocolate pizza.

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    Marketing Strategies of Domino_s

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    Domino's Pizza is an American pizza chain founded in 1960 that is now the second largest pizza franchise globally, operating in 82 countries. Domino's entered the Indian market in 1996 through a partnership with Jubilant FoodWorks Limited, an Indian company that holds the master franchise for Domino's Pizza in India and surrounding countries. To succeed in the Indian market, which has different pizza toppings preferences than other regions, Domino's has employed marketing strategies like frequent buy-one-get-one deals, reminders of Friday offers through messages, and launching specialty pizzas tailored to Indian tastes including taco-style pizzas and chocolate pizza.

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    5 views7 pages

    Marketing Strategies of Domino - S

    Uploaded by

    Anonymous dTW7KZow
    Domino's Pizza is an American pizza chain founded in 1960 that is now the second largest pizza franchise globally, operating in 82 countries. Domino's entered the Indian market in 1996 through a partnership with Jubilant FoodWorks Limited, an Indian company that holds the master franchise for Domino's Pizza in India and surrounding countries. To succeed in the Indian market, which has different pizza toppings preferences than other regions, Domino's has employed marketing strategies like frequent buy-one-get-one deals, reminders of Friday offers through messages, and launching specialty pizzas tailored to Indian tastes including taco-style pizzas and chocolate pizza.

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    of 7

    MARKETING STRATEGIES OF

    Presented By-

    Aastha Chopra
    DOMINOS
    PiZZA
    Domino's Pizza Inc.is an American pizza restaurant chain. The corporation is
    headquarteredinMichigan,UnitedStates.
    Founded in the United States in 1960, Domino's is in 82 countries, making it the
    second-largestfranchisedpizzachain.
    Dominos Pizza was incorporated on 26 March 1995 as Domino's Pizza India
    PrivateLtdandopenedIndia'sfirstDomino'sPizzaoutletin1996.
    Jubilant Food Works Limitedis an Indian company based inNoida,Uttar
    Pradeshwhich holds themaster franchiseforDomino's Pizzain India, Nepal,Sri
    LankaandBangladesh.ThecompanyisapartoftheJubilant Bhartia Group.
    The Joy of Pizza is bread, sauce, and
    cheese works fundamentally
    everywhere in world. And its easy to
    change the toppings on the pizza
    market to market.

    Its sea food and fish in Asia but its


    curry in India which was very difficult
    for dominos to change consumer mind
    in India.
    Marketing strategies

    30minsDoorstepdeliveryotherwisefree.

    Widevarietyofpizzastochoose.

    BuyonegetonefreepizzasonFriday.

    RemindingcustomersthroughmessagesonFridayforoffers.
    Marketing strategies

    NavratrasspecialPizzas.

    LaunchingtacosintheformofpizzasandwichforIndians.(Roti)

    LaunchingChocolatepizzaforsweettoothofIndians.

    Launchingcheeseburstpizzainregularsizeforpocketfriendly

    customers.
    Thank You

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