Customers Preference

Analysis
New product development-
Self Cleaning Garment

Group-2
Chiranjeev Mishra
UM16323
Mrigank Hajela UM16338
Nagesh Parida UM16339
Sampurna Nayak UM16349
Sudhansu Bhuyan
 INTRODUCTION
Some researchers at RMIT University in Melbourne, Australia, have
developed a cheap and efficient new way to grow special nano structures
which have the ability to degrade organic matter when exposed to light
directly onto textiles.
Objective of the research
The objective of the research is to find out the feasibility of the new self-
cleaning fabric and its uses. To choose the best use of such fabric
commercially and to choose the best combination of different attributes so as
to capture the new market.
Research Methodology
It is a primary research, where the respondents have ranked there
preferences for the new product and their different attributes.
Research hypothesis
The consumer buying behaviour of t-shirts depends on the price, fabric type,
style, colour and other attributes. The most favourable combination would be
a plain white t-shirt that is high priced
 INTRODUCTION

Idea Generation phase we generate the no of Ideas. Idea screening

phase we screen ideas from all the generated idea. But here we should
take care of 2 issues i.e. a. Go Error and b. Drop Error. Goes Error
Going for a bad idea. Drop Error Dropping a good Idea
Concept Development and Testing- We can generate Ideas, but people
doesnt buy ideas, they buy concept. So we have to make concept
generation and testing. Conjoint analysis helps us in Concept testing.
Demographic Variable Analysis

Age Distribution Monthly Expenditure on Garments

Demographic Variable Analysis

Willingness to buy Where to buy

RAW DATA
DUMMY VARIABLE,RATING & RANKING
ANALYSIS
REGRESSION ANALYSIS
REGRESSION ANALYSIS
CDV VALUE AND RANK
ANALYSIS
THANK YOU