Crowdsourcing

Made by: Blyalova Alua

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 What is Crowdsourcing?
Crowdsourcingis the process of getting work or funding,
usually online, from a crowd of people. The word is a
combination of the words 'crowd' and 'outsourcing'. The
idea is to take work and outsource it to a crowd of workers.

Famous Example: Wikipedia. Instead of Wikipedia

creating an encyclopedia on their own, hiring writers and
editors, they gave a crowd the ability to create the
information on their own. The result? The most
comprehensive encyclopedia this world has ever seen.
Crowdsourcing & Quality
The principle of crowdsourcing
is that more heads are better
than one. By canvassing a large
crowd of people for ideas, skills,
or participation, the quality of
content and idea generation will
be superior.
The term "crowdsourcing" was coined in 2005 by Jeff Howe and Mark Robinson,
editors atWired, to describe how businesses were using the Internet to
"outsource work to the crowd. Howe first published a definition for the term
crowdsourcing in a companion blog post to his June 2006Wiredarticle, "The
Rise of Crowdsourcing.

Jeff Howe Mark Robinson

Different Types of Crowdsourcing
Crowdsource
Crowdsource Design
If youre looking for a logo design, you can
tell a crowd of designers what you want, how
much you will pay, and your deadline. All
interested designers will create a finished
design specifically for you. Youll receive 50-
300+ different finished logo designs, and you
can keep whichever design you like the best.
By doing design this way, crowdsourcing
actually increases the quality & decreases
the price, compared to online freelancing.
Crowdsourcing can also be used to get
designsfor furniture, fashion,
advertisements, video, & product design. Just
about anything that can be designed can be
crowdsourced.
 Crowdfunding
Crowdfundinginvolves asking a crowd of
people to donate money to your project.
For example, if you want to raise $10,000
to pay for studio time to record a new CD,
crowdfunding can help you raise that
money.. You find a crowdfunding platform,
set the goal amount, deadline, and any
rewards offered to donors. You must raise
100% of your goal before the deadline, or
all the donations are returned to the
donors. Deadlines are typically less than 60
days.
Crowdfunding is mostly used by artists,
charities, & start-ups to raise money for
projects such as filming adocumentary,
manufacturing aniPod watch, cancer
research, or seed money.
Microtasks
Microtasking involves breaking work up into tiny tasks and sending the work to a
crowd of people. If you have 1,000 photos on your website that need captions,
you can ask 1,000 individual people to each add a caption to one photo. Break up
the work and decide the payment for each completed task With microtasking, you
can expect to see results within minutes. Microtasking can involve tasks such as
scanning images, proofreading, database correction and transcribing audio files.
Work is done faster, cheaper, and usually with less errors (when validation
systems are in place).
 Open Innovation
If you are unsure of where to begin with an idea for a
business opportunity, whether its product design or
perhaps a marketing firm, crowdsourcing can help
through open innovation. Open innovation allows
people from all aspects of business such as investors,
designers, inventors, and marketers to collaborate
into a functional profit making reality. This can be
done either through a dedicated web platform to gain
outside perspective, or used with only internal
employees.
Open innovation brings together people from different
parts of the world and different sectors of business to
work together on a project. This is effectively a
collection of different fields and levels of expertise
that would not otherwise be available to any budding
entrepreneur. It also elevates previously considered
uninvolved parties, such as investors, to roll up their
sleeves and impart their knowledge, essentially
becoming more than just a cash cow.
Pros & Cons of Crowdsourcing
Pros Cons
the ability to receive better Clear instructions are essential in
quality results, since several crowdsourcing.
people offer their best ideas,
skills, & support. You could potentially be searching
through thousands of possible
allows to select the best result ideas, which can be painstaking, or
from a sea of best entries, as even complicated, if the
opposed to receiving the best instructions are not clearly
entry from a single provider. understood.
Results can be delivered much Some forms of crowdsourcing do
quicker than traditional methods, involve spec work, which some
since crowdsourcing is a form of people are against.
freelancing.
Quality can be difficult to judge if
You can get a finished video proper expectations are not clearly
within a month, a finished design stated.
or idea within a week, and
 EXAMPLES
Possibly the earliest example of crowdsourcing is the collection of
words for the Oxford English Dictionary(OED). In 1858, a group
called the Philological Society contracted with over 800 volunteer
readers to collect words from all available books and document
their usages. Subsequently, the group solicited broader public
input and received over six million submissions over the 70 years
of the project.
In 1936, Toyota held a contest seeking a new logo design. The
winning design from over 26,000 entries remained the
company's corporate logo until 1989.
Wikipedialaunched as a collaboratively written and edited online
encyclopedia in January 2001. Free registration enabled anyone
to submit or edit an entry. The multilingual site now hosts several
million entries in English alone.
EXAMPLES
After the devastating earthquake in Haiti in 2010, an ad-hoc 911
service was created and established in response to atweetsent
out asking for help.

An astronomy project called Galaxy Zoo solicited help in

classifying more than a million galaxies. Within an hour of the
website launch, volunteers were submitting 70,000 classifications
per hour.
THANKS FOR YOUR ATTENTION