Fast Food Research Study

Ashley Peterson
Brandi Guertin
Lexi Bean
Luke Healy
Matt Stagnone
 Introduction
Franklin Pierce College was founded in 1962 by
Frank S. DiPietro
This research project was conducted from
September to December of 2004 for the
population of Franklin Pierce College.
The population of our survey was based on the
1,591 Franklin Pierce College students on the
Rindge campus.

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 Problem Statement

Our research team came to the conclusion

that there is a lack of fast food facilities in
the Rindge area. We came to the
conclusion that:

Research is necessary to determine if

Franklin Pierce College students would
patronize a fast food chain in Rindge, NH
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 Research Objectives
Determine what criteria are important to
consumers with respect to patronizing a fast
food establishment.
Determine which fast food restaurant would be
most successful in the area.
Determine fast food spending habits.

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 Methodology
First, our team identified the problem of the lack of fast
food restaurant choices in the area. We conducted primary
research on the fast food industry, as well as speaking to
others on campus to determine the fast food demand.
We then created our problem statement.
We then created our research objectives, and created our
survey with our objectives in mind.
We used convenience sampling, by handing out surveys to
30 students (15 boys and 15 girls) of each class standing,
Freshman, Sophomore, Junior and Senior.
We analyzed our data using SPSS software, which created
our results so that we could determine our conclusions and
recommendations.
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 Survey Questions
1. Are you on the Meal Plan?
2. How many times a month do you go to the Ravens Nest
Pub? Please circle your response.
3. Which fast food restaurant do you most prefer?
Please Rate the following statements:
4. I get hungry between the hours of 10pm and 3 am.
5. I travel outside of Rindge for food.
6. I patronize fast food establishments.
7. I prefer fast food restaurants with the drive-thru option.
8. Based on your own experiences which of the following
restaurants has the best customer satisfaction?

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 Survey Continued
9. If there were more fast food options in the Rindge area
would you patronize them?
10. What fast food chain would you like to see come to
Rindge, New Hampshire?
11. Check the appropriate gender.
12. Whats you current class standing?

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Are you on the Meal Plan?

Mode= 1 (yes)

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How many times a month do you go to the Ravens
Nest Pub?

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Which fast food restaurant do you
most prefer?

Mode= 3 (Wendys)
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I get Hungry between the hours of 10pm and
3am.

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I Travel outside of Rindge for food.

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I prefer fast food with the drive-thru option.

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I Patronize fast food establishments.

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Which of the following restaurants has the best customer
satisfaction?

Mode= 4 (Subway)
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 Cross Tabulations
Are you on the meal plan? * What is your current class standing? Crosstabulation

Count
What is your current class standing?
Freshman Sophomore Junior Senior Total
Are you on the yes 30 30 14 16 90
meal plan? no 16 14 30
Total 30 30 30 30 120

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
Are you on the meal
plan? * What is your 120 100.0% 0 .0% 120 100.0%
current class standing?

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Cross Tabulations
Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
Based on your own
esperiences, which of
the following retaurants
102 85.0% 18 15.0% 120 100.0%
has the best customer
satisfaction? * Check
the appropriate gender:

Based on your ow n esperiences, which of the following retaurants has the

best customer satisfaction? * Check the appropriate gender:
Crosstabulation

Count
Check the appropriate
gender:
Male Female Total
Based on your own Papa Johns 6 4 10
esperiences, which of McDonalds 7 10 17
the following retaurants Wendys 15 16 31
has the best customer
Subway 16 18 34
satisfaction?
Burger King 6 4 10
Total 50 52 102
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Cross Tabulations
Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
Which fast food
restaurant do you most
prefer? * If there were
106 88.3% 14 11.7% 120 100.0%
more fast food options in
the Rindge area, would
you patronize them?

Which fast food restaurant do you most prefer? * If there were more
fast food options in the Rindge area, would you patronize them?
Crosstabulation

Count
If there were more fast
food options in the
Rindge area, would
you patronize them?
Yes No Total
Which fast food Papa Johns 2 2
restaurant do McDonalds 12 5 17
you most Wendys 37 9 46
prefer?
Subway 21 7 28
Burger King 12 1 13
Total 84 22 106 18
 Limitations

Small sample size

Time
Confusion of questions by our respondents
(question 9)
Lack of knowledge of SPSS software

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 Conclusions
Based on our results the top three restaurants
students selected to their preference were :
Wendys with a 38.3% rating. Second was
Subway with 23.3%, and McDonalds with
14.2%.
64.2% reported that they travel outside of
Rindge for food.
59.2% students reported that they patronize fast
food restaurants.

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 Conclusions Continued
78.3% of students reported that they
would patronize a fast food establishment
in Rindge.
Subway was recorded as having the
highest customer satisfaction ratings at
28.3%, Wendys followed with 25.8%.

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 Discussion
More than 87.5% of respondents surveyed replied
strongly agree, agree, or neutral when asked if they
would patronize a fast food restaurant.
We found that our research for our literature review
stated that McDonalds was the top choice for favorite
fast food restaurant. Our survey showed that students
would prefer a Wendys.
We also found that our research stated that Papa Johns
had the highest rating for customer service. Our survey
respondents had little to no knowledge of the Papa
Johns restaurant.

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 Recommendations
A fast food restaurant should open in the Rindge area,
preferably close to campus.
There should be a drive-thru option based on our
surveys results of 50% of students strongly agreeing or
agreeing with this option.
There should be a fast food establishment which offers
late night service for students. Our survey resulted that
70.8% of students strongly agreed or agreed that they
get hungry between the hours of 10pm and 3am.

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 The end
Thank you for your time

Any Questions?

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