why? I think that IPC (Time.Inc) would publish my magazine. This is because they know how the distribution works as they have other magazines such as NME which are successful. They would publish my magazine because my target audience is for both males and females which is the same for them. Recently, IPC has started targeting women as their target audience was just for males in the past. They also publish magazines with the same genre as mine R&B which shows that they know how the publishing works.