KRISTAL

Life is a Journey, Water is the fuel of life, Kristal is an experience .

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 Price & Market Share Comparaison
4

3.5

2.5 Rocky Mountain 55 % rocky

Welbeck 27 % wekbeck
2 Fontainbleau 8 % Fontain
7 % Others
Kristal
1.5 3 % Kristal

0.5

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 Product Availability
Kristal Welbeck Rocky Fontainlbleau
Mountain

Supermarket × √ √ ×

Health food shops √ × √ √

Convenience stores × √ √ ×

Delicatessens √ × × √

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 Customers’ survey

 Not available in Super market Place

 Small range Product

 Not sure that it is Healthy Product / Promotion

 A bit expensive Price

 Not well-known Promotion

Marketing MIX
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 Positionning
• To offer a new way of • Searching for a new
drinking experiences and
• Ecological concept essence of live
• Greeen living
• Purify body and mind. whom?
adaptors
For • Taking care of their
Why ? body and mind, and
environment.

When ? Against
• Evry day • Competitors that
whom ?
• Practicing and relaxing are not eco and
activities socially
conscious

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 Extand the range

Products

 Bottles of 2 L, 1.5L, 1L, 0.5 L easy to carry it

 Bottles of 5L, 10L, 20 for big consumers, schools,

offices, sports clubs, ….

 To be used cold or hot in water refill machine

 Packaging in recyclable and light plastic

 Eco-friendly packaging in PET (poly ethylene terephthelate)

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 New Products
 Flavouret water
 Sparkling water
 Sparkling flavoured water
 Energetic drink
 Ice tea

 New customized design glass bottels

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 A Large Range

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 Price

• Reduction by:

 10 % 2.7 $ for 2 L and less

 20 % 2.4 $ for more than 2 L

Your health can’t be priced.

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 Place
 Catering and conference centers
 Supermarket
 Health food shops
 Convenience stores and gas stations
 Delicatessens
 On the NET for company with refill machine

New glass pakaging only for luxirious

 Trendy restaurants, cafés, hotels, bars …
 Yoga clubs and spas
 thalasso
 Golf and yacht clubs
 With its Logos or names

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 Promotion
 To prove it as healthy water and It stimulates body and mind

Make a doctor and trend setters recommandations for

 Pregnent women , babies, old people, athletics etc….

It helps:
 Stress reduction, skin tone, weight loss ….

 It is benefical for digestive système, circulatory system , renal and

urinary systems.

 To be proven by an institut of nutrition as 100 % pure spring

water. No artificiel additives and no water treatment

 Cosmetics uses

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 Promotion
 Free delivery for companies, schools , offices, sports teams…

 Special offer for doctors, hospitals, clinics …

 1 month free cooler rent or get our cooler at 1 $ per day.

 Promotion and animation in a place of selling by giving free gifts (

hats, T-shirt, Pc, TV, Play Station, Travel ….)

 Sponsoring sport events.

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 Promotion
 Social resposability (0.5 $ from bottles sold is donate to
water extraction in Africa and support local population)

 New generation of tranportation (low emission vehiculs)

 Sponsoring disabled people

 Going green and participate in recycling process

 Taking part in evironmental events

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 Recycling Bottles

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 Advertise campaign
 Out door advertising:
Billboards, transport and ‘street furniture’ as bus shelters , digital signage,
leaflets , posters ..

 Media advertising:
TV, radio, presse, scientific magazines..

 On Line advertising:
On the net, social media site, e-mail newsletter, mailshots..

 Testimony of doctors, athelets, actors, politic celebrities etc…

 To build a good and easy website

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 Ads

A Brand Awareness
Original
Inspiring
Powerful

Clever

Eye-
catchi
ng

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 SLOGAN

KRISTA
L I’A
M lo
ving
IT

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 Logo

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 Questions ?

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Thank you!

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