Sambo

Characteristics of Sambo:
Boskin, 1986 (Colonization of America) ,One of the most enduring
stereotypes in American history.
. Image of the fat, wide-eyed, grinning black man

This pervasive image of a simple-minded, docile black man dates

back. The Sambo stereotype flourished during the reign of slavery
in the United States where the notion of the happy slave is the
core of the Sambo caricature.

White slave owners molded African-American males, as a whole,

into this image of a jolly, overgrown child who was happy to serve
his master

It was transmitted through music titles and lyrics, folk sayings,

Modern day examples

In Star Wars movie a character named Jar Jar Binks

Childrens Book was introduced, and though his form is frog-inspired, his
Children were long subjected to the mode of speech and general demeanor is Sambo-
inspired which is a happy go lucky character.
Sambo stereotype in early picture
books and later comic books. It is built
on a well-entrenched and blatantly
racist structure of storytelling.
How does your persistent stereotype affect
how others see relate to, perceive African
American?
The way this stereotype named Sambo affects the way others see
African American is by believing this overgrown child is happy being a
slave and all of them look as a fat, wide-eyed, grinning black man and
making others believe it.
 Reference:
http://www.ferris.edu/jimcrow/links/VCU.htm

http://www.ferris.edu/HTMLS/news/jimcrow/links/VCU.htm

http://www.encyclopedia.com/philosophy-and-religion/eastern-
religions/buddhism/sambo