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Qualitative
Recent addition to the toolkit of business researchers. Focuses on the
qualitative paradigms.
Interpretivistic
Subjectivist
Scientific Research
A scientific research can be defined as a systematic and
orderly procedure for attaining some objectives.
It is a step-by-step, logical, organized, and rigorous
method of investigation.
It is a pursuit of creating verifiable and dependable
knowledge.
Steps of Scientific Research
Sensing or realizing a problem
Problem Identification
Theoretical Framework
Hypothesis Formulation
Research Design
Data Collection
Data Analysis
Refinement of Theory or Practice
Characteristics of Scientific Research
Purposiveness. Focus on specific purpose. Research without definite purpose or aim
leads the study nowhere.
Testability. Research involves testing of hypothesis. Research studies which do not test
hypotheses, do not meet the criteria of scientific research.
Replicability. The research results, which are replicable, have more acceptability and
confidence of being scientific.
Objectivity. Research involves more objective analysis and interpretation of data. The
research process should not be influenced by personal values and biases.
Parsimony. Simple constructs are better. Simple means few elements and less complex.
Responsibility to respondents.
The researcher should make sure that they understand the
purpose of the study and also explain how the data will be
used.