Postmodern Media: Music

Videos

L.O: To identify the

postmodern elements of
the music video Last
Friday Night by Katy
Perry

Straight off the bat- what ways do you think music

videos might lean towards the post modern?
at generic conventions do we expect from teen mov
Welcome. To the 80s!

https://
www.youtube.com/watch?v=CTmpKg
ocyYg
 Katy Perry Last Friday Night

Spot the references! List down

as many generic references to
80s movies and teen flicks as
you can.

How many celebs can you

see?
 Katy Perry Last Friday Night

Identify the postmodern

features!

I want you to beat me- look at

the conventions and really
think about it.
Pomo elements of Last Friday Night
Intergeneric intertextual referencing of teen movies.

Opening credits including production company names

Closing credits with outtakes/bloopers
Establishing shot of a typical suburban American
neighbourhood which tracks a paperboy on his round.
Typical teen movie narrative nerd gets a makeover
and is pretty.
Character types jock, nerd, girl who gets makeover,
pretty popular girl teen movie archetypes.
The effect: Entertaining, engages audience because
they like seeing the usual conventions of films in a
different context. They enjoy recognising the features
of films. Its a fun combination teen movies are fun.
 Recycling culture 80s hair, makeup and fashion,
recycling of teen movie conventions (these type of
teen movies popular in the 80s and 90s).
Merging of time periods - 80s look but with modern
technology laptop, social networking and wii game.
Anachronistic - an error in chronology: a person or a
thing that is chronologically out of place; especially :
one from a former age that is incongruous in the
present.
Deliberate and playful anachronisms are pomo its
breaking the rules of chronology.
Playful and fun, mixing things up for effect.
 Use of other stars. Irony and self reference.
Glee stars as archetypes, Rebecca Black as herself
Ironic inclusion shes not considered cool but
she plays the cool girl. And its a homage to her
song called Friday. Kenny G, Debbie Gibson and
Cory Feldman big stars in the 80s thus reinforcing
the 80s referencing its a homage to the 80s
style and stars. CF Lost Boys reference. Self
referencing, intertextuality he was in The Lost
Boys.
Feeling of pleasure and inclusion that they
recognised the references.
 Wiki
an interview with MTV, director Marc
Klasfeld said that the video's
storyline was inspired by Sixteen
Candles and other works of John
Hughes, as well as "all those great
'80s high school movies. Including a
long series of outtakes during the
ending credits was influenced by a
similar idea in The Cannonball Run.
 Prior to the video's premiere, Perry created Facebook
and Twitter profiles for her alter-ego of a nerdy thirteen-
year-old, Kathy Beth Terry, who first appeared in one of
Perry's hosting skits during the 2010 Teen Choice
Awards. Starting from June 8, a series of short video
clips was uploaded on the Facebook profile, YouTube
and Perry's official web version premiered later on the
same day on Funny or Die. On July 11, after crossing
the half-million "likes" mark, Perry released an
interview in character as Terry on DigitalSpy. Perry, in
character as Kathy Beth Terry made various references
toRebecca Black and other guests on the video on her
Twitter and Facebook.
 Hypereality (hypereal promotion)
Perry created Facebook and Twitter profiles
for her alter-ego of a nerdy thirteen-year-
old, Kathy Beth Terry (wiki)
Fictional character is presented as real by
using and interacting with people on social
media. Blurring boundaries of reality/fiction
This fun and enjoyable for the audience who
get to interact with this character while
knowing its really Katy Perry.
 Plenary

Say why this video is postmodern in 15

words.
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Now in 1!