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    Bharatmatrimony.com was founded by Murugavel Janakiraman after meeting his wife through a small matchmaking site. He developed bharatmatrimony.com, which started as a single portal and expanded to include 15 regional portals. Key to its success was developing offline services and special features like an astrology matching feature. Given its success in matrimony, opportunities for bharatmatrimony.com include leveraging core matching elements across other businesses and exploring online dating and the online gifting market in India.

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    Bharat Matrimony Case analysis

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    Bharatmatrimony.com was founded by Murugavel Janakiraman after meeting his wife through a small matchmaking site. He developed bharatmatrimony.com, which started as a single portal and expanded to include 15 regional portals. Key to its success was developing offline services and special features like an astrology matching feature. Given its success in matrimony, opportunities for bharatmatrimony.com include leveraging core matching elements across other businesses and exploring online dating and the online gifting market in India.

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    66 views12 pages

    PPTX

    Uploaded by

    soni
    Bharatmatrimony.com was founded by Murugavel Janakiraman after meeting his wife through a small matchmaking site. He developed bharatmatrimony.com, which started as a single portal and expanded to include 15 regional portals. Key to its success was developing offline services and special features like an astrology matching feature. Given its success in matrimony, opportunities for bharatmatrimony.com include leveraging core matching elements across other businesses and exploring online dating and the online gifting market in India.

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    of 12

    Presented by:

    Sumaiya Rahman ,132011166


    Zannatul Ferdous, 132011192
    Nahin Monker 131011051
    Lailatun Nahar 121011064
    Introduction
    MURUGAVEL
    JANAKIRAMAN

    He found his wife Deepa through the


    small match making site prior he
    developed bharatmatrimony.com
    What What are the reasons for bharatmatrimony.com's
    success? How did the platform evolve?
    Offline Services
    Special Features
    .
    Then Developed
    He started with
    15 regional portals.
    Mobile Matrimony
    Matrimony TV

    Astro match feature

    Honeymoon spots
    Blue Ocean Strategy
    2.What are the core elements of a matching platform
    that bharatmatrimony.com could leverage across other
    business?

    Available Unique business Customers


    technology
    formal info
    Opportunities

    3. What other opportunities can


    bharatmatrimony.com explore, given its success in
    matrimony and property? Is online dating an
    opportunity for bharatmatrimony.com?
    Conclusion

    Online matrimony helps to bringing family together


    through face to face. And the online gifting market in India
    is very popular.

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