Presentation

on
Brainstorming
& Creativity
 Contents
1. Brainstorming
2. Creativity
3. Creative problem solving
 Brainstorming
Brainstorming is the act of defining a problem or idea
and coming up anything related to the topic – no
matter how remote a suggestion may sound. All of
these ideas are recorded and evaluated only after the
brainstorming is completed.
Brainstorming is a process for developing creative
solutions to problems. It works by focusing on a
problem, and then deliberately coming up with as
many solutions as possible and by pushing the ideas
as far as possible.
 Steps for Brainstorming
 Gather the participants from as wide a range of disciplines with as
broad a range of experience as possible.
 Write down a brief description of the problem.
 Get everyone’s mind clear of what the problem is and post it where
it can be seen helping the group to keep focused.
 Encourage an enthusiastic, uncritical attitude among brainstormers
and encourage participation by all team members.
 Write down all the solutions that come to mind (even ribald ones).
Do NOT interpret the idea, however you may rework the wording
for clarity’s sake.
 Do NOT evaluate ideas until evaluation phase comes. Once the
brainstorming session has been completed, the results can be
analyzed and the best solutions can be explored either using further
brainstorming or more conventional solutions.
 Steps for Brainstorming
 Do NOT censor any solution, no matter how silly it
sounds. The silly one s often lead to creative ones.
 The leader should keep the brainstorming on the subject,
and try to steer it towards some practical solutions.
 Once all the solutions have been written down, evaluate
the list to determine the best action to correct the
problem.
 Integrity

Experience Motivation

To hire
And
Promote An
employee

Knowledge Capacity

Understand
-ing
 Creativity
The ability to produce novel and useful ideas
which are different from what’s been done
before but that are also appropriate to the
problem or opportunity presented.
It allows decision maker to more fully appraise
and understand the problem, including seeing
problems others can’t see.
Einstein, Edison, Picasso and Mozart were
“Exceptionally Creative”

Out of
461
men and women

Less than 1% 60% were

10% were highly
exceptionally Somewhat
creative
creative creative
The Three Components of Creativity
Creativity skills

Expertise Task motivation

How “TALKING BOX” was invented ?

Alexander Graham Bell observed that it

might be possible to take concepts that
operate in the ear and applied to his
talking box.
He wondered why then, A thicker and
strong pieces of membrane shouldn't be
able to move a piece of steel.
• Hens don’t lays Eggs…………
A hen is only an Egg’s way of making
another egg.

• Cows don’t give us milk………..

We extract milk from cows.
 Eagles we are not, but we can
still fly, Our Imaginations
become our wings. The
magnificent eagle is just an
eagle, but we soar as high and as
far as our Aspirations take us.
Creative Problem Solving
It is the mental process of
creating a solution to a problem.
It is a special form of problem.
Solving in which the solution in
independently created rather than
learned with assistance.
• To qualify as creative problem solving solution must either
have value, solve the stated problem.
• The Situation prior to the solution does not need to be labeled
as a problem.
• Solving school-assigned homework problems does not involve
creative problem solving b’coz they have well known
solutions.
• If a created solution becomes widely used, the solution
becomes an innovation. A widespread and long-lived
innovation typically becomes a new tradition. “All innovations
[begin] as creative solution, but not all creative solutions
becomes innovations.” Some innovations also qualify as
inventions.
• Inventing is a special kind of creative problem solving in
which the created solution qualifies as an invention because
it is a useful new object, substance, process, software, or other
kind of marketable entity.
 Tools and Techniques
 Creativity techniques designed to shift a person’s
mental state into one that fosters creativity.
 Creativity techniques designed to reframe the
problem.
 Creativity techniques designed to increase the
quantity of fresh ideas.
 Creativity techniques are designed to lead to a fresh
perspective that causes a solution become obvious,
useful for solving especially challenging problems.
THANKS