Brainstorming

“Each of us has an Aladdin’s

Lamp which psychologists call
creative imagination.”
— Alex Faickney Osborn, Brainstorming inventor
Selling your idea

Brainstorming is a method of generating ideas and sharing

knowledge to solve a particular commercial or technical
problem, in which participants are encouraged to think without
interruption. Brainstorming is a group activity where each
participant shares their ideas as soon as they come to mind.
 Purpose Of
Brainstorming
➔ To find innovative solutions to
problem.

➔ To leverage creativity and motivate

to higher plateau of thinking..

➔ To draw from the diversity of job

skills, responsibilities, personalities,
education's and backgrounds
Major Brainstorming Techniques

The Round Robin technique

•Everyone takes a turn offering an idea
Tip:-
•Anyone can pass on any turn
1. Don’t edit what is said
•Continue until there are no more ideas and remember not to
•All ideas are listed as they are offered criticise
2. Go for quantity of
ideas at this point;
narrow down the list
later
Mind Mapping Technique
Sometimes, the first idea shared with the
group isn’t the right idea, but it sparks three
better ideas—that’s where mind mapping
comes in. In this technique, the group starts
with one idea and then draws lines connecting Tip
sub-ideas to the first one. Mind mapping is a 1. Encourage wild or
exaggerated ideas
visual way to approach brainstorms and can 2. Build on the ideas of
be helpful for those who think visually. others ( e.g. One
member might say
something that ‘sparks’
another member’s idea
Starbursting Technique
In a starburst brainstorming
session,
● Your team will start with an
idea or challenge at the
center.
● Then create a six-point star
around it.
● Each point represents a
question:
who, what, when, where, why,
and how.
Figure storming Technique
In figure storming, the group
picks a well-known figure who
is not in the room—it could be
a boss, a fictional character, or
a well-known public figure—
and
discusses how that person wo
uld approach the problem or t
hink about this idea
.
Brainstorming may seem to lack constraints, but everyone must observe eight house
rules:-]

1. Set a time limit

2. Begin with target problem/brief
3. Refrain from judgement/criticism
4. Encourage weird and wacky ideas
5. Aim for quantity
6. Build on others ideas
7. Stay visual
8. Allow one conversation at a time
What people are saying

An idea that’s BOLD Brainstorming is not Brainstorming is

is worthless until about HOW but the nexus of ideas.
SOLD. about HOW-TO-
Asa Don Brown, author of
Sam Harrison, author of Creative WOW. Interpersonal Skills in the
Zing! Spark your creativity & Workplace, Finding Solutions
Powerfully Present Your Ideas Pearl Zhu, author of Unpuzzling
that Work
Innovations
THANK YOU!