The SWOT (Strength , Weakness, Opportunity, and Threats) Analyzer is a framework to think about your business f

Analyzer is also a calculator providing a means of evaluating the relative strength of you business and provide a gra
dimension.

Instructions:
For each question use the dropdown (blue response column) to answer. Once you have completed all fou
the SWOT tab and Baseline Tab. Then revisit the SWOT Tab and examine the radar charts for common issues .

Develop an action plan to address deficiencies in you business model.

 to think about your business from a holistic perspective. The
you business and provide a graphic depiction of each

ce you have completed all four sections review you score in

r charts for common issues .
 Neither
STRENGTHS Response Disagree Agree or Agree
Disagree
We have a high level of competence Agree 0 0 1
We have competitive skill Agree 0 0 1
We are ahead on the experience curve Agree 0 0 1
We have exceptional software capability Agree 0 0 1
We have a good reputation with Architects Agree 0 0 1
We are acknowledged as problem solvers Agree 0 0 1
We have a well-conceived and executed project scheduling and priority system Disagree 1 0 0
We have a depth of experience that allows us to address any issue Agree 0 0 1
We are insolated from strong competitive pressures Neither Agree or Disagree 0 1 0
We have exceptional depth in the design group Disagree 1 0 0
We have better marketing support than the competition Disagree 1 0 0
We have outstanding Customer Service Neither Agree or Disagree 0 1 0
We have strong management Agree 0 0 1
We have clearly defined direction Disagree 1 0 0
We provide superior CA support Agree 0 0 1
We have superior on time delivery (deadline) achievement Agree 0 0 1
We have a cost/price/value advantage Agree 0 0 1

Neither
WEAKNESSES Response Agree Agree or Disagree
Disagree
We have no clear strategic direction Disagree 0 0 1
Our computers and software are not up to competitive standard Disagree 0 0 1
We are lacking managerial depth and talent Disagree 0 0 1
We are missing key design skills or competencies Neither Agree or Disagree 0 1 0
We have a poor track record in implementing strategy Agree 1 0 0
We are plagued with RFI's and Addendums Agree 1 0 0
We frequently miss deadlines Neither Agree or Disagree 0 1 0
We have a niche market focus Disagree 0 0 1
We have a weak market image Agree 1 0 0
We have below average marketing skills Disagree 0 0 1
Our customer base is shrinking Agree 1 0 0
We are not the "go to" group for our target market Neither Agree or Disagree 0 1 0
We are unable to maintain adequately trained designers and engineers Disagree 0 0 1
We have unrealistic hourly billing rate Disagree 0 0 1
We do not have superior response to change intervals Disagree 0 0 1
We have higher overall costs relative to our key competitors Disagree 0 0 1

OPPORTUNITIES Response NO MAYBE YES

There are additional services that we could offer Maybe 0 1 0

There are new markets or market segments to enter Yes 0 0 1
We can expand our service offering to meet changing customer needs Maybe 0 1 0
We can diversify into related areas No 1 0 0
We can provide ongoing commissioning services Yes 0 0 1
We have superior technical training Maybe 0 1 0
Our rivals are becoming complacent No 1 0 0
There are additional geographic areas for expansion Yes 0 0 1
The market is gaining strength Yes 0 0 1
Fewer regulatory requirements will make doing business easier for us Yes 0 0 1

THREATS Response YES MAYBE NO

Low-cost competitors are entering the market Yes 1 0 0

Customers are doing more in-house service Maybe 0 1 0
The market is growing slower than we expected No 0 0 1
Legal (CYA) requirements are becoming onerous Maybe 0 1 0
We are vulnerable to third party influences (State Budgets, Availability of New
Construction Funding, Out of area Architects brining their trusted MEP firms with Yes 1 0 0
them)
Our customers are moving to more simplified designs Maybe 0 1 0
Customers are more likely to provide incomplete drawings just to get a project
Maybe 0 1 0
started
We have reached the point of market saturation Maybe 0 1 0
It's easy to enter this industry (very low barriers to entry) Yes 1 0 0
Technology could change this industry with little or no warning Maybe 0 1 0
Rating Category

3 Competence
3 Competitive Skill
3 Experience Curve
3 Software capability
3 Reputation
3 Market Leadership
1 Project Scheduling
3 Technical Depth
2 Competitive Pressure
1 Design Depth
1 Marketing Effectiveness
2 Customer Service
3 Management
1 Direction
3 CA Reputation
3 Meet Deadlines
3 Cost/Price/Value

Rating Category

3 Strategy
3 Facilities
3 Management
2 Key Competencies
1 Strategy Implementation
1 Internal Operations
2 Deadlines
3 Product/Service Line
1 Market Image
3 Marketing Skills
1 Customer Base
2 Industry Position
3 Staffing
3 Hourly Billing Rate
3 Fast Response
3 Cost Structure

Rating Category

2 Prospects
3 Markets
2 Scalability
1 Service Offering Expansion
3 Service Contract
2 Technical Expertise
1 Rival Complacency
3 Geographic Opportunity
3 Market Growth
3 Regulatory Overhead

Rating Category

1 Low Cost Competitors

2 Alternative Service
3 Market Growth
2 Legal Defense

1 Third Party Influence

2 Smaller Jobs Overall

2 Architect Control
2 Saturation
1 Entry Barriers
2 Technology
 SWOT RECAP 2018

STRENGTHS WEAKNESSES Strategy

Competence Cost Structure Facilities
Cost/Price/Value Competitive Skill 4
4
Meet Deadlines Experience Curve Fast Response Management

CA Reputation Software capability 2

2 Hourly Billing Rate Key Competencies

Direction Reputation
0 Staffing 0 Strategy Implementation

Management Market Leadership

Industry Position Internal Operations

Customer Service Project Scheduling

Customer Base Deadlines
Marketing Effectiveness Technical Depth
Design Depth Competitive Pressure Marketing Skills Product/Service Line
Market Image

OPPORTUNITIES Prospects
Threat
4 Low Cost Competitors
Regulatory Overhead Markets
Technology 4 Alternative Service

2
Market Growth Scalability 2
Entry Barriers Market Growth

0
0

Geographic Opportunity Service Offering Expansion

Saturation Legal Defense

Rival Complacency Service Contract

Architect Control Third Party Influence

Technical Expertise
Smaller Jobs Overall
 BASELINE
Strategic Baseline Total Strengths

50

Total Threats 0 Total Opportunities

Total Strengths 41
Total Opportunities 23
Total Weaknesses 37
Total Weaknesses Total Threats 18

Total Strengths 41 Total Weaknesses 37

Total Opportunities 23 Total Threats 18

Total Strenght and Opportunity 64 Total Weaknesses and Threats 55

Strategic Baseline 9