Popular Types of Survey Questionnaires

1. Multiple choice questions - are the most popular survey question type. They
allow your respondents to select one or more options from a list of answers
that you define.
1. How would you rate your experience with our product? o
Very satisfied o Satisfied
o Neither agree nor disagree o Dissatisfied o Very dissatisfied

2. Rating scales - displays a scale of answer options from any range (0 to 100, 1
to 10, etc.).
o How likely is it that you would recommend this company to a frien< L1 or colleague?
NOT AT AL LIKELY EXTREMELY LIKELY
2345673 9 10
0 1

3. Likert scales - the “Do you agree or Disagree” questions you often see in
surveys, and are used to gauge respondents’ opinions and feelings.
2. I'm satisfied with the investment my organization makes in education o
Very satisfied o Satisfied
o Neither agree nor disagree o Dissatisfied o Very dissatisfied
4. Matrix questions - series of Likert scale questions or a series of rating scale
questions
How satisfied or dissatisfied are you with the following
Neither
Very Very
Satisfied satisfied nor Dissatisfied
Satisfied dissatisfied
dissatisfied
1. The interaction with the sales
staff o 0 0 0 o
2. Your experience at the register o o o O o
3. The organization of the store
o 0 0 0 o
4. The wait for the fitting room o o o o o

5. Open-ended questions - require respondents to type their answer into a

comment box and don’t provide specific pre-set answer options.
What changes would this company have to make for you to give it an even higher rating?

6. Demographic questions - used in gathering information about a respondent’s

background or income level.
Which of the following best describes your current relationship status? o
Married o Widowed o Divorced o Separated
o In a domestic partnership or civil union o Single, but cohabitating with a
significant other o Single, never married

7. Ranking questions - asks respondents to order answer choices by way of

preference.
Rank the following shows in order of preference - 1 being your favorite and 5 being your least favorite.
_ Facebook
___ Youtube
_Twitter
___ Instag ram Tiktok