Innovation Project Scorecard

Strategic Fit The team has shown that the... Alignment

None Very weak Weak Some Strong Very strong
CORPORATE Idea/project is aligned with our corporate identity
IDENTITY (strategic direction, organizationalculture, brand image). 0 1 2 3 4 5

INNOVATION Idea/project is aligned with our company’s

0 1 2 3 4 5
GUIDANCE innovation guidance.

LEADERSHIP Idea/project has support from at least one key

0 1 2 3 4 5
SUPPORT sponsor who can help it become reality.

Opportunity The team has shown the... Opportunity Size

None Very weak Weak Some Strong Very strong
TAM / SCALE
Financial potential of our idea.
OPPORTUNITY 0 1 2 3 4 5

Risk Reduction The team has evidence that shows that… Evidence & Confidence
Light
First evidence Light Strong Irrefutable
No light with real call-to-action call-to-action evidence
evidence evidence artefacts evidence evidence from markets
Desirability (Say) (Say) (Do) (Do)

CUSTOMER Our critical customer segments have the jobs, pains,

0 1 2 3 4 5
SEGMENT and gains relevant for selling our value proposition.

VALUE Our value proposition resonates with our

0 1 2 3 4 5
PROPOSITION  critical customer segments.

We have found the best channel(s) to reach

CHANNELS  0 1 2 3 4 5
and acquire our critical customer segments.

CUSTOMER We have developed the right relationships to retain

0 1 2 3 4 5
RELATIONSHIP customers and repeatedly earn from them.

Feasibility Evidence & Confidence

We have the right technologies and resources to create
KEY RESOURCES 0 1 2 3 4 5
our value proposition.

We have the right capabilities to handle the most

KEY ACTIVITIES 0 1 2 3 4 5
critical activities for creating our value proposition.

We have found the right key partners who are willing to

KEY PARTNERS  0 1 2 3 4 5
work with us to create and deliver our value proposition.

Viability Evidence & Confidence

We know how much our customers are willing
REVENUES 0 1 2 3 4 5
to pay us and how they will pay.

We know our costs for creating and delivering

COSTS  0 1 2 3 4 5
the value proposition.

Adaptability Evidence & Confidence

INDUSTRY Our idea/project is well positioned to succeed against

0 1 2 3 4 5
FORCES established competitors and new emerging players.

MARKET Our idea/project takes known and emerging

0 1 2 3 4 5
FORCES market shifts into account.

KEY Our idea/project is well positioned to benefit from key

0 1 2 3 4 5
TRENDS technology, regulatory, cultural, and societal trends.

MACROECONOMIC Our idea/project is adapted to known and emerging

0 1 2 3 4 5
FORCES macroeconomic and infrastructure trends.

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