Competitors Social Media Activity

Garuda Indonesia
KLM
Air Asia
FACEBOOK
Garuda Indonesia
Involving Indonesias cultures, religions and traditions. Empowering them
and supporting them, educating the passengers on what to do while
theyre in Indonesia
Behind the scenes videos and pictures of their campaign, making the
passengers feels included
Facts about their frequent flyers
Destinations tips and where to go along with their advertisement about
Garuda Indonesia Debit Co-brand cardholders
Interactive and engaging, asking the followers questions and opinion
A mix of both Bahasa and English language
No short words, sentences up to 4 sentences.
Posting 3 times a day
KLM
16 posts in the month of June
13 posts and counting
Morning 9AM, Lunch time 12PM, After Work 4PM
Informal, simple languages, using languages used among teens and whats on trend. Such as, squad.
English, short words mostly but some has around 3 to 5 sentences.
Make use of puns
Humanized the plane
Interactive and engaging
Links are mostly to destinations, facts about certain destinations, in flight tips, what passengers might need
to know during flights, fact about the plane itself , How Tos
Eye catching, Attractive,Instagrammablepictures
Involvement of cabin crew and staffs, through Q&A
Non flight related but to accommodate passengers programs, such as WiFi promotions
Air Asia
Posting 2x a day
Informal mix with formal language in Bahasa
Asking followers questions, plane and destinations related
Information regarding the destinations
Work with brands and online shops for competitions
Tips & Tricks for travelling
Bragging rights of Achievements and Awards, Tonys included
Promoting other social media, such as Snapchat
Pictures submitted by passengers via social media
Videos and pictures for campaign, celebrations and promotions
TWITTER
Garuda Indonesia
Involving Indonesias cultures, religions and traditions. Empowering them and supporting them,
educating the passengers on what to do while theyre in Indonesia
Facts about their frequent flyers
Destinations tips and where to go along with their advertisement about Garuda Indonesia Debit Co-
brand cardholders
Interactive and engaging, asking the followers questions and opinion
#GATweetMiles Campaign to get free mudik tickets.
Wonderful Indonesia Campaign
Garuda Indonesia Cares for difabel passangers #Gacares
Garuda Indonesia new route Singapore Medan #GAMedanSingapore
Selfie Video Contest to win return ticket to London (affiliated with Biritsh Embassy)
Engage their fans with Mudik Bersama, #GALebaran #GATravelTips
Pinned their important tweets
KLM
Informal, simple languages, using languages used among teens and whats on trend. Such as,
squad.
English, short words mostly but some has around 3 to 5 sentences.
Humanized their plane
Eye catching, Attractive
Air Asia
Posting 2x a day
Informal mix with formal language in Bahasa
Asking followers questions, plane and destinations related
Information regarding the destinations
Work with brands and online shops for competitions
Tips & Tricks for travelling
Bragging rights of Achievements and Awards, Tonys included
Promoting other social media, such as Snapchat
Pictures submitted by passengers via social media
Videos and pictures for campaign, celebrations and promotions
INSTAGRAM
Garuda Indonesia
Promoting Indonesias culinary, nature, traditions and culture.
Sharing knowledge other countries listed as their destinations, such as Bicycle friendly city which is
Amsterdam
Keeping Garuda on the followers mind through wordings, such as Yes, now you know from us
Engaging and Interacting with the followers through questions and asking opinions
Quoted captions
Repost from followers, passengers and customers
Promoting the magazine
Achievements and Awards
1-2 posts a day
Tips and tricks
Linked back to the website
Both in English and Bahasa
KLM Farah Quinn, Brand Ambassador
Her announcement of being the Brand Ambassador, sharing her story
about her dreams that came true through her passion and traveling
with KLM
Her travel inflight on the ground with KLM photos and videos, along
with her friends and family
Her travel pictures are captioned in both Bahasa and English, very
friendly and seems approachable even though she rarely reply to any
comments
#KLM #RoyalDutchAirlines and #FqItaly or #FQDestinations are
mostly used
Air Asia
Repost images and videos from followers, passengers and customers
Information on hip places, such as the trendy Pokemon Caf to stay relevant
Flat lays
Competition Merah Putih #daretoshare
Captions are mostly in Bahasa Indonesia
Guest take over, insta famous individuals takes Air Asia
Photos of Air Asia partners
Mobile App promotions
Supporting their team on their other endeavors such as competing in Puteri
Indonesia
Promoting their ambassador, David Foster
WEBSITE
Garuda Indonesia
Special page for Indonesias destinations and Travel Passes from Wonderful Indonesia
Offers to most popular cities in the world and variety of areas in Indonesia with special prices for
different classes
Article for awards and achievements
Explore Indonesia page where it has months in which there are events in different areas of the country
First class everything. A dedicated page for the first class passengers that needed more assistance pre-
during-post flight
Supported by payment options and security along with transactions, Garuda is also partnering with
DBS, Citi, BCA and BNI
Special deals for dream holiday mostly for inside Indonesia
Showing Asias great sale
Celebrating Indonesias culture, nature and tradition
Promotions and programs held with tourism boards.
KLM
Ease the passengers trip offering pages filled with destinations
(budget, weather, interests), inspirations and tips & tricks
Comfort and expediency
Help through Facebook 24/7
Helpful links travel destinations , such as frequent flyers, business /
work related, preparations, special assistances, law related, privacy
policy, terms and conditions about websites
Articles related to destinations with filter and find to help save time
Air Asia
Offering areas in Indonesia where they can fly from several areas to
other places including outside the country.
Enabling customers to book their flights in convenience store such as
Indomaret, AlfaMidi, Alfamart, Lawson, an DanDan.
Premium Flatbad promotions
Now everyone can go on Umrah programs
Partnering with Kidzania for a free Admission fee in Kidzania KL with
Tune Protect
Go Gili Promotions ease passengers travel with fix transportations
itinerary
THANK YOU