MULTI CULTURAL

DIVERSITY AMONG
TO URISM RELATED
PROFESSION
TO U R I S M
T O U R I S M I N D U S T RY

Consist of many sectors and cuts Across various

disciplines.
 TOURISM PROFESSIONAL

• It’s very prone to experience multi cultural

diversity in their workplace .
• TEAMWORK
T O U R I S M I S T R AV E L I N G
• Tourism is the body
• Traveling is the soul
C A S E 1 : T H E TO U R I S M
C U S TO M E R
T R AV E L C Y C L E
 THE PROCESS
A prospective customer starts dreaming about a trip to your destination
and gets inspired by the tours and activities they could find and book.
In this case we are going to show you a step by step process on what is a
travel cycle of a tourist customer
 THE
PLANNING
• The purpose of your travel
• Where do you want to go
• When did you want to go
 THE REQUIREMENTS

• Information about your travel location

• Electronics portal like TripAdvisor
 T R AV E L C Y C L E
• The start of your travel cycle
• Buying plane tickets
• Room availability
• Travel Agent
 W H AT C A N G O
WRONG ?

• Problems that can arise during your travel

SOLUTION
T H E S TA R T O F T H E J O U R N E Y

.BOOKING TICKETS AND

ITINERARY
 A I R P O RT S
• The most challenging tourist oriented
venues to manage
• How can you rate the efficiency of an
airport?
• Airports Professional
 1 0 A I R P O R T S T H AT H A S B E E N
R E C O G N I Z E D B Y P R E S T I G I O U S T R AV E L
O R G A N I Z AT I O N .

• Singapore Changi Airport • Centrair International

Airport Nagoya
• Tokyo International Airport Haneda
• Munich Airport
• Incheon International Airport Seoul
• London Heatrow Airport
• Hamad International Airport Doha
• Tokyo Narita Airport
• Hongkong International Airport
• Zurich Airport
P R A C T I C E T H AT T H I S A I R P O R T
DO WHY THEY BELONG TO THE
TOP
• They always plan ahead. • Balanced Implementation
• They provide basic service right. • Airport staff and Standard
• They Excel in every Aspect • Involve Stakeholders
• They create an Atmosphere • Empathy for the passenger
• They implement Internal • Focus on what is important
processes
 A L L T H E S E TO P A I R P O RT S
• They make sure that all the professional working with
them are highly trained . And can handle the challenges
Of multi cultural diversity.
T R AV E L C Y C L E : I N S I D E T H E
AIRPLANE
• Do you think being a airplane passenger is part of
you travel cycle?
TOURISM PROFESSIONALS INSIDE THE
AIRPLANES
• I will give you some knowledge about tourism
professionals working inside the plane Their duties
and responsibilities during the flight .
 FP/ FLIGHT PURSER
• Every commercial flight will have a purser as part of the cabin crew team they are
the senior staff among the cabin crew.
• To qualify as a purser, each airline has different policies. Usually, one must be a crew
member for five to ten years before applying to become a purser.
• The purser’s duties begin before the flight. They will review flight and passenger
information, consider any special requirements, and coordinate with the airport gate
and boarding team as required. They will also assign cabin crew roles for the flight.”
F U N FA C T S A B O U T F P
• Fp position will only be available when the
current FP s Retire, Resign Or separated
from the company.
C A B I N C R E W / F L I G H T AT T E N D A N T / FA

• Keep company for the passenger during

the flight
• Undergo in long intensive training
• Highly exposed to multicultural
diversities in flight.
FLIGHT INTERPRETER
• Many airlines employ Flight interpreter like
Chinese, Japanese and Russian to deliver in
flight announcement with this languages.
H A N D L I N G O F T H E PA S S E N G E R
• Proper handling of the passenger
• How to approach the passenger
• Options in handling situations
• Be dominant
• Be submissive or patient
Dominant Submissive
TA K E AWAY S
• Always take your job training seriously.
• Having a general idea of multi cultural
diversity.
• “Customer is always right”
• Sincerely listen and sympathize with you
customer.
• It is never about you . Its always about the
Others.
CASE 2: THE TOURISM
PROFESSIONALS
A N D T H E B A L I K B AYA N
T R AV E L E X P E R I E N C E
T A K E AWAY
• Filipino immigrants
• Stablished common threads with your co passenger
• Balikbayan and Filipino are the most excitable Passenger
• Little gesture means a lot.
• Respect your co passenger
CASE 3:TOURISM
PROFESSIONAL
IN THE HOTEL
A R R I V I N G AT Y O U R D E S T I N AT I O N
• How you start the travel
• Some hotels offer limousine for convenience and safety.
• Uber and grab as a mode of transportation
 VVIP IN THE HOTEL INDUSTRY

• Difference between the VVIP and VIP customer

HOTEL CHAUFFEUR
• Established the first impression to the hotel
• Act as a conduit
• Top priority is the Safety of the customer
• Knowledgeable to the different tourist attractions in the
area.
 T R A N S P O R TAT I O N S E R V I C E S

• Becomes part of the extended Hotel service.

HOTELS
• One of the best part of a travel cycle for
tourist.
• Sofitel Philippines Plaza
• Shangri la Hotel Philippines
 HOTEL PROFESSIONAL

• Lobby ambassador - the third line of staff that you will encounter
• Front desk - Lies the heart of the hotel
• Management system or PMS - it allows to have an efficient guest Management
• Concierge - Staff that are stationed At the front office and encompass many responsibility.
Les Clefs d’Oro means The key of gold is the worldwide concierge association
• Also this includes in the hotel Professional in a hotel Room attendant, Laundry valet ,Room
service , order taker , housekeeping and many more depending in the kind of hotel .
UNWTO (THE WORLD TOURISM
O R G A N I Z AT I O N )
• Regulated and monitored the Tourism Industry Worldwide.
• Headquarters located at Madrid Spain
 PHILIPPINES TOURISM INDUSTRY

• Share to promote tourism for more Filipino

CREW SHIP AND SEA
FA R E R S
CRUISE LINERS

• The floating Hotels

• Filipino Cruise Lines Staff
CASE 4: CROSSING
INDUSTRIES FOR
TOURISM
PROFESSIONALS
WHY DO YOU THINK PEOPLE TOURISM
PROFESSIONAL ARE PRONE ON PIRACY
OR ON CROSSING OTHER INDUSTRY?
• THE BODY OF WORK
COMMITMENT
EXPERIENCE
W H AT S O M E T H I N G
TOURISM PROFESSIONAL
H AV E C O M PA R E D T O O T H E R
I N D U S T RY.
• Attitude
• Trainings
• Knowledge
WHY TOURISM
PROFESSIONAL CHOOSE TO
SHIFT THEIR CAREERS AND
CROSSING OTHER
I N D U S T RY ?
•Physical
•Demanding
In this age of open borders , real time
communication and More and more digital
natives are joining the workplace ,
multicultural diversity becomes easier to
understand And accept as a mutual Reality
and Responsibilities
THANK YOU