AEC Marketing Update

Bangladesh

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q1 16 Program Status Sri Lanka (Consumer)
Launch KPI KPI
Q4 15 Status Budget Remarks
Date (Target) (Ach. Till date)

Pan PPS
(Consumer)

Sellthru of:
PC
Singhalese New Year 2500units
PC = $3500 Audience: Consumers
Promo BTL 1st March
Print = $3500 (Mass Market) Print
2500units
Supplies

Sellthru of:
PC
Singhalese New 2500units
PC = $2200 Audience: Consumers
Year Promo ATL 1st March
Print = $7000 (Mass Market) Print
(Radio)
2500units
Supplies

Sellthru of:
PC
2 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
PC = $5000 Audience: Consumers 2500units
1st March
Print = $3000 (Mass Market)
Q1 16 Program Status Sri Lanka (Consumer)
Launch KPI KPI
Q4 15 Status Budget Remarks
Date (Target) (Ach. Till date)

Pan PPS (SMB)

SMB IgniteNOW Audience: SMB (Mass Sellthru of:

PC = $3500 18th Feb
(Hambantota) Market) 5 Times the event cost

SMB IgniteNOW Audience: SMB (Mass Sellthru of:

PC = $3500 18th March
(Rathnapura) Market) 5 Times the event cost

SMB IgniteNOW Audience: SMB (Mass Sellthru of:

PC = $3500 1st April
(Negambo) Market) 5 Times the event cost

3 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q4 15 Program Status Bangladesh (Commercial)
KPI
Q4 15 Status Budget Remarks Launch Date KPI (Target)
(Ach. Till date)

Pan PPS (Enterprise)

PC PC Leads
NPI (Pbk 600/Elitebk
=$12000
800/Folio1000/Zbook)- Audience: Enterprise (Mass Market) 14th March $1,000,000
Print =
Pagewide Print Leads
$3000
$100,000

15th February Print Leads

Print =
Account Day Audience: Enterprise (Mass Market) 10th March Hardware $50,000
$4000
5th April Supplies $200,000
Print Leads
Print =
Business Reboot (Print) Audience: Enterprise (Mass Market) 20th February Hardware $50,000
$7000
Supplies $100,000

4 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q4 15 Program Status Bangladesh (Commercial)
KPI
Q4 15 Status Budget Remarks Launch Date KPI (Target)
(Ach. Till date)

General

Print =
Original Supplies Sticker
$7,000

Print =
Brochures (PC & $3,500
Accessories)
PC =
$2,500
Print =
Social Media Activities $2,500
PC =
$3,750
Zeng Transcreation Cost Print =
(Srilanka) $3,750
Pc =
$39,600
Print
Total = $52
,026

5 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.