INTERNET USERS IN FRANCE

Vytautas Magnus University 2010/2011 DA SILVA Warren

BIHAN Benjamin
Summary

Some global data

To understand web users in France

Activities with Internet

Data on Smartphone
History

In France, Internet is used by the general

public since 1994, but really knew a
development only from the middle of the
2000s.

Since 2010, we count 20 million subscribers to

the network, for 65 million inhabitants,
among which 288 000 lines in the optical
fiber.
Some global data

Year Internet Users Population % Population

2000 8,500,000 58,879,000 14.4 %

2004 24,848,009 60,293,927 41.2 %

2006 30,837,595 61,350,009 50.3 %

2007 32,925,953 61,350,009 53.7 %

2008 36,153,327 62,177,676 58.1 %

2010 44,625,300 64,768,389 68.9 %

International Internet,2010
Evolution of users of
Internet
Who is using it?
Distribution by age French Internet users (15 years and more):
50 years: 23%
35-49 years: 29%
25-34 years: 24%
15-24 years: 24%
In France, 29 % of the Internet users have between 35 and 49 years, the age
bracket showing the strongest number of Internet users is 25-49 years and
represents 53 % of the French Internet users.
Distribution by category socio profesional (15 years and more):
CSP +: 37%
CSP - : 29%
Studying: 17%
Redeemed: 12%
Other: 5%
The typical profile of the French Internet user of places in the category of the
CSP +.
Volume of connections

Insee, 2009
Where we connect?
What we are doing on the
web?

" to send or receive emails " (96 %),

" to obtain practical information " (93 %)
to amuse " (88 %).
the " follow-up of the current events "(80 %),
" the purchase of products or services " (76 %),
" the use of an immediate messaging system"
(72 %)

Sofres 2010
Where we go?

Rank Name in 2007 Name in 2010

1 Google google.fr
MSN/Windows
2 facebook.com
Live
3 Orange live.com
4 Free youtube.com
5 Yahoo! google.com
6 PagesJaunes msn.com
7 eBay skyrock.com
Products or services buy on
Internet

Source : Fevad, Mediametrie, June2010

Who is buying on Internet?

Source : Fevad, fevrier 2010

People with Internet on the
Smartphone

Source : Ipsos, 2009

Smartphone and who?
Mobile Internet users are always characterized to be male,
young and more active profile

On Web:
- 69 % are men (vs 53 % of the Internet users)
- 70 % are less than 35 years old (vs 47 % of the Internet
users)
- 72 % connect several times a day in Internet (vs 52 % of
the Internet users)
- 35 % spend more than 60 hours a month to surf on Web
(vs 20 % of Internet users)
- 58 % created a blog or a personal site (vs 32 % of the
Internet users)
Internet on the Smartphone
for what?

Ipsos Profiling 2009

France and Internet

MERCI