OVERVIEW

Anand M -Milk U -Union L -Limited.

AMUL means "priceless" in Sanskrit.

AMUL is the Number 1 Dairy brand in India.

AMUL The Taste of India.

Multi-Dimensional impact on Rural Economy

& society.
 HISTORY
Formed in 1946, is a dairy cooperative movement
India with 250 liters of milk per day with name KAIRA
DISTRICT CO- OPERATIVE MILK PRODUCERS UNION.
A brand name AMUL is managed by Gujarat Co-
operative Milk Marketing Federation Ltd. (GCMMF).
The brand name AMUL mean AMULYA-suggested
by a quality control expert in Anand.
Dr. Verghese Kurien. Former chairman of the
GCMMF- the man behind the success of AMUL.
 CORPORATE SOCIAL
RESPOSIBILITY
CSR is defined as the commitment of business to
contribute to sustainable development working with
employees, their families, the local community and
society at large to improve their quality of life, in
ways that are both good for business and good for
development.
To meet with the CSR, it is expected that a business
in its entire procurement-production-processing-
marketing chain should focus on human
development involving the producer, the worker, the
supplier, the consumer, the civil society and the
environment.
 AMUL C.S.R. INITATIVES

1. Tree Plantation
2. Tribhovandas Foundation
3. SGSY
4. Dairy Demonstration Farm
5. AMUL Scholar
6. Blood Donation
TRIBHUVANDAS FOUNDATION

AIM: To provide basic healthcare facilities to villagers.

MODE OF ACTION: Foundation is run by villagers
themselves.
Foundation has dedicated team of medical officers and
necessary staff.
Continuous training to village health workers.
Large scale implementation of the concept of Safe
Delivery Kit for pregnant women.
Organized camps for detection and improvement of
vision of the rural people.
 SGSY (Swarna jayanthi Gram
Swarozgar Yojana)
AIM: To bring people in BPL to APL by providing them
necessary resources to become self employed.
MODE OF ACTION: Distributed MILCH animals to 8755
beneficiaries
Trained 12,647 men and women in dairy husbandry.
56 Bore wells were dug.
A mobile diagnostic laboratory has been put into
operation.
Dairy Demonstration Farm

AIM: Encourage the farmers to use high yielding

scientific methods by providing a demonstration.

MODE OF ACTION: AMUL Darshan: Aims at exposing

producer members to various facets of dairy
operations to keep them informed and aware of the
development and adopt to good management
practices in production of milk.
 AMUL SCHOLAR

AIM: To promote education and nurture talent.

MODE OF ACTION:
AMUL Scholarships:
Encourage outstanding children of farmers.
AMUL Scholar Felicitation Program:
To encourage outstanding children of employees.
AMUL Vidya Shree & Vidya Bhushan:
To recognize the brilliance of the students across India.
 BLOOD DONATION

AIM: To inspire, encourage and initiate humanitarian

services to minimize, alleviate and prevent human suffering
at all times to contribute for Humanity to Peace.

MODE OF ACTION:
Blood donation camps are organized regularly in rural
areas through Village Dairy Co-operative Societies.

Similarly camps are organized in AMUL Dairy Campus

wherein employees and their family members join in
donating blood.
 CONCLUSION

Inspiring Leadership and Consuming Values

Building Networks

Coordination for Competitiveness

Technology for Effectiveness