Professional Documents
Culture Documents
Adult smokers
Society
Sampoerna address it through
Delivering high quality products in their preferred
price category
M Measurable
The measurement is when the goals are already achieved.
So far, Sampoerna already obtained their goals and
objectives
ST STRATEGIES WT STRATEGIES
1. Joining to the anti-cigarette campaign 1. Decrease the producing of the certain
to gain brand awareness products
2. Controlling the market through 2. Making the CSR strategy to deal and
decreasing prices of the certain anticipate the MUI statement and
product government regulation
3. Conduct the research to find the 3. Brand image of a certain products
cheaper raw materials 4. Taking the advantage from the
4. Promoting the Brand image The annually events to promote the
Finest Quality to the customer products
The Strategy
Market Driven Strategy
PT Sampoerna already oriented Market Driven
Strategy since the emergence of product A mild.
A mild product is one of the implementation of the
strategy due to market driven product
A mild products have the unique views from first
communication theme 'Taste of the Future' who
want to characterize the product A mild differ not
taste but also a future lifestyle.
Blue Ocean Strategy
Blue Ocean Strategy used by PT. HM Sampoerna in
business can be seen with the launch of A Mild
A-Mild is a unique product, which does not belong to any
category: sigaret keretek tangan (SKT), sigaret keretek
mesin (SKM) regular and sigaret putih mesin (SPM).
SKM mild:
- Low Tar Low Nicotine
- also make changes to the packaging of A-Mild to reduce
the content of 20 sticks into 16 bars
- 1994 A-Mild replace campaign motto Taste of the future
and become with How low can you go
"Customer Value" On Products
Limited edition: A Mild, Sampoerna provide
added value by providing a different view of
cigarette packs outstanding and listed joke on
cigarette packs are limited editions such as
Kalo cinta itu buta, buat apa ada bikini
Diversification
PT. HM SAMPOERNA Tbk. diversify products to increase
market penetration or differentiate products from another
products.
Product of PT. HM SAMPOERNA Tbk are:
- Dji Sam Soe
- A Mild
- U Mild
- Sampoerna Hijau
- Avolution
- Kraton Dalem
- Panamas
- Komet
- Sampoerna Pas
- A Flava