Kirthana S (10-06-05)

Kedar G (10-06-04)
Omprakash K (10-06-07)
 India - Second largest paint market
in Asia
75% - Decorative paints
25% - Industrial Paints
Major Players
Paint Company Market share
Asian Paints 40%
Kansai Nerolac 20%
Berger Paints 19%
Akzo Nobel 12%
Others 9%
 Founded in 1942

Market leader since 1967

Operates in 19 countries

26 manufacturing facilities

Manufactures decorative and

industrial paints
 DTS Dealer Tinting System
Base paint and colorants are
supplied to dealers to make
different shades
Shades are made at Point of
Sales
Product No. of bases No. of colorants No. of shades offered

Royale 7 15 2600
TE 6 15 2450
 Analysis of the DTS Mapping
data for Asian Paints DTS
(Colour World)
Analysis of Competition DTS
in south zone
Interpret the findings and
derive future action plan
 Identify the Market share of Asian Paints DTS in south
division and in each state. Represent the finding by Pie
chart.
Identify top 10 towns having highest DTS Market
share and bottom 10 towns with least market share
Identify highest market share unit and lowest market
share unit.
Identify the dealer set having Competition machine but
no Color world machine.
Classified the dealer in different segment based on
sales and identify the distribution of DTS penetration
in each segment.
Sales Category
0-5 Lakhs a
5-15 Lakhs b
15-40 lakhs c
40 lakhs to 1 crore d
1 crore and above. e
 Identify top 10 town in each state in terms of sales so
that our marketing effort would focus more in these
towns .
Identify DTS market share in this top 10 Towns.
Derive forecast for next year:
Minimizing Budgets
Maximizing DTS penetration

Link to Excel
Analysis of the above criteria and the outcome of
the same is available in the report

Forecast

Link to Report