Professional Documents
Culture Documents
Blake Hunter
Huang Xiaolu/Heloise
Chen Haoyue/Cindy
BMW (Bayerische Motoren Werke AG) was
started in 1916
World War I
Japanese Automotive
European Automotive
America Automotive
Japanese Automotive Industry:
Outstanding quality
High-Tech
Satellite position systems
MINI Series
Electronic information technology
Fuel-efficiency
Such as BMWs MINI Series
High oil price
Energy-saving
High-quality
Production capacity
Overseas Subsidiary:
Japan Based
High-end products
High price
Brand appearance
Developing countries markets
Non-oil-use products
Online services
Fake BMW
Lack of oil
Fake BMW
Rebuilding Brand Image in the one or two
country
Join more public benefit activities
Attention more Charities
Retro drive
Focus on local market segments